Zappar

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Overview

50 - 249

Employees

2011

Year Founded

ABOUT ZAPPAR

Award-Winning AR platform and Creative Studio

Zappar is a renowned platform and creative studio that blends Augmented Reality (AR) and Mixed Reality (MR) to deliver innovative experiences for some of the world’s largest brands. With a focus on AR and app development, our unique approach combines a creative studio with software and hardware solutions all in one place. Over the past decade, we have launched thousands of AR campaigns for top brands such as Nestle, Puma, Rovio, Pez, GSK, Estee Lauder, Barclays, 7-Eleven, LEGOLAND, Disney, H&M, Motorola, Warner Bros., and McDonald’s. Our talented team—consisting of designers, 3D artists, developers, producers, engineers, QA testers, and account managers—possesses extensive AR expertise that demonstrates how this technology can enhance packaging, illuminate events, and elevate marketing efforts with engaging and innovative content. We established Zappar to not only offer premier AR consultancy services, guiding businesses through comprehensive AR strategy and implementation, but also to create a secure, dependable platform that provides ultimate flexibility in harnessing augmented reality across various industries, all tailored to achieve our clients' business goals. Our services encompass: strategic planning and consultancy, mobile platform AR, mobile app development, creative design, 3D modeling, hosting, UX and UI development, user testing, analytics dashboards, and post-production video services.

Languages Spoken

English

HIGHLIGHTS

50 - 249

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% Other Digital Marketing

33% Mobile App Development (iOS & Android)

26% AR/VR & Mixed Reality Services

8% 3D Design and Development

About the Team

OUR STORY

Founded in 2011 from the University of Cambridge, Zappar has grown into a global leader in augmented reality (AR) platforms and creative services, combining over 200 years of AR expertise across its teams. With a unique integration of creative studio capabilities, innovative software, and hardware solutions like the Zapbox headset, Zappar offers flexible, transparent, and supportive AR consultancy and tools for diverse applications, from packaging to experiential marketing. Committed to democratizing AR, the company focuses on pragmatic, outcome-driven solutions that empower brands and creatives to engage audiences effectively. Zappar’s pioneering R&D and transparent commercial model underscore its dedication to delivering genuine business value, fostering community, and remaining at the forefront of AR innovation.

Portfolio

LEGO MYTHICA

Unknown

The challenge: In 2021, LEGOLAND® Windsor Resort not only constructed a new section of the park but also sought innovative ways to enhance the guest experience. Central to their new intellectual property (IP) was the concept of two interconnected worlds: our real world and the hidden LEGO® MYTHICA realm. LEGOLAND® approached Zappar to help bring this brand concept to life, aiming to foster meaningful and lasting engagement with visitors that would continue beyond their time at the park. The solution: We developed a range of augmented reality (AR) experiences available exclusively through the official LEGOLAND app, offering guests various ways to interact with the mythical world, such as taking selfies and videos with mythical creatures, collecting digital cards featuring characters, and learning about their backgrounds. The activation emphasized the connection between the two worlds through a series of world-tracked portals that seamlessly merged the virtual with the physical LEGOLAND® Resort experience, creating a thoughtfully designed journey that incorporated both realms. The results: Since its launch in May 2021, guests at LEGOLAND® Windsor Resort have engaged with the AR experiences for a total of 120 days and 12 hours. On average, guests spent over 2 minutes and 30 seconds interacting with each AR statue and portal. Data indicated that AR activities enriched the user experience, extending engagement before and after park closing times.

Countdown Super Insects

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The objective: Collaborating with loyalty specialists, Craze, to assist Countdown in enhancing engagement and brand loyalty among children and their parents in a novel, educational, and entertaining manner. The aim was to increase in-store traffic while providing added value after purchases. The strategy: The Super Insects campaign featured 72 collectible Insect Cards and 36 Puzzle Cards created by Craze, which Countdown customers received after spending $30 on their groceries. To make these cards more engaging, we launched the Super Insects App, allowing customers to scan the cards to unveil 3D insects that could be placed in their real-world surroundings through augmented reality, along with interactive games and quizzes that were enjoyable and informative. This approach connected the physical cards with digital experiences, enhancing engagement, expanding market share, and enriching the educational aspect. The outcomes: 3 million cards scanned, 750,000 face filters used, 418,000 quizzes completed, over 50,000 unique visitors throughout the campaign, a 4.5% year-over-year increase in spending on transactions exceeding $30, and recognition as the #1 Education app in the App Store, plus the Auggie Award for Best Campaign in 2021.

Gravity Road, Diageo - Legends Untold

Unknown

The objective was to create an experience that promotes Diageo Special Releases, an exclusive annual collection of Scotch Whiskies from original distillers, aimed at attracting new audiences and encouraging consumers to invest in the entire collection. The approach involved using augmented reality to share ancient Scottish fables related to the selected distilleries, emphasizing this unique collection. Each story is distinctive and connected to its respective distillery. When the packaging of each bottle is scanned, a virtual storybook emerges, featuring Ken Taylor's celebrated illustrations, which are animated and enhanced with audio narration. With instant world tracking technology, users can position this book within their real-world surroundings and navigate through the paper theater, exploring its depth and movement.

3 more projects

Pricing Snapshot

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Avg Hourly Rate

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What Clients Have Said

"Zappar delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Other Digital Marketing

Mobile App Development (iOS & Android)

AR/VR & Mixed Reality Services

3D Design and Development

Industry Recognitions

Best Campaign 2021

View source

Locations

Headquarters

10 Barley Mow Passage

London, England, United Kingdom W4 4PH

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