Trick or Treat by GBS®
Golden Bow Solutions Sp. z o.o.
**Project Summary**
We created an interactive mini-game with a Halloween theme aimed at enhancing engagement during GBS's seasonal marketing initiative. This project integrates captivating visual effects, gamification elements, and real-time interactions to provide a memorable experience that amplifies brand visibility and online presence.
**Goals**
- Enhance user engagement through a short and enjoyable interactive experience.
- Develop a viral component that reinforces GBS’s creative brand identity.
- Employ web technologies for seamless performance on both desktop and mobile platforms.
**Solution**
We designed a fast-loading, browser-based maze game featuring a surprising twist—a “scary maze” mechanic inspired by well-known viral challenges, tailored for contemporary browsers and devices. Built using Next.js and the Web Audio API, the solution utilized client-side rendering and dynamic asset management for smooth animations and accurate synchronization of audio and visual effects. The game was accessible without requiring any additional user input or permissions beyond the browser, ensuring ease of use and compliance while still providing an impactful experience.
**Outcomes**
The campaign attracted thousands of unique visitors in its initial days, leading to heightened engagement and increased social media shares across GBS's marketing platforms. The audience responded positively, showcasing a high replay rate attributed to the game's elements of surprise and simplicity.
**Technologies Used**
Next.js, TypeScript, Web Audio API, HTML5 Canvas, Vercel, Edge Caching.