YOCTO

**Retention Marketing for High-Growth CPG Brands** With an average client retention of 17.6 months, significantly surpassing the industry standard of 3-6 months, YOCTO specializes in converting one-time buyers into loyal customers, addressing complex CRM challenges, and helping brands overcome acquisition barriers. We focus on subscription-based health, wellness, and beauty brands within the $5M-$50M range, enhancing long-term customer value for companies like Heights, Healf, Evereden, Frøya Organics, BetterMe, Kilo.health, Mira, Elo Health, and Jimmy Joy, among others. We avoid offering audits for a simple reason: you don’t need another critique telling you what you already know. What’s essential is a concrete plan—a results-oriented strategy that can help you meet your retention objectives, whether that's boosting lifetime value (LTV), bridging the gap between first and second orders, lowering churn rates, or enhancing customer acquisition cost (CAC) recovery. This is why YOCTO doesn’t conduct audits; we provide Strategy Activations.™ A Strategy Activation™ is a detailed action plan tailored to boost your retention rates this quarter. It includes specific actions and clear priorities, rather than generic assessments or lists of issues in your lifecycle strategy. You will receive: - An analysis pinpointing factors negatively affecting retention, informed by cancellation patterns and flow data. - A targeted roadmap aimed at increasing LTV, enhancing average order value (AOV), or achieving any relevant retention metric. - LTV:CAC modeling that highlights the potential benefits of the proposed strategy. - Crafting by professionals who are immersed in CRM, not just following best-practice guides. Our Philosophy on DTC Growth: Rapid expansion typically results in increased CAC until you recoup costs on the first order. This happens to every brand. Our mission is to enhance your profit margin per customer, enabling you to continue growing beyond that phase. If you’re committed to scaling through retention, schedule a time here: https://calendly.com/george-kapernaros/socratic-interview.