yellowHEAD

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

2013

Year Founded

ABOUT YELLOWHEAD

AI Driven Digital & Mobile Performance Marketing

yellowHEAD is a prominent digital and mobile performance marketing agency utilizing AI, offering comprehensive User Acquisition solutions that include Influencer Marketing and are recognized as a leader in App Store Optimization (ASO). Our strategy merges paid and organic methods to enhance growth for top brands in competitive sectors such as Google, Twitter, P&G, Tinder, Airbnb, Intuit, Warner Bros., and Zynga. As a full-service performance agency, we handle everything for you after you present your challenges and needs. Our services encompass Creative solutions like 2D, 3D, user-generated content, live production, influencer collaborations, product demonstration walkthroughs, display ads, landing page design, and ASO assets. In terms of media, we cover social, search, and influencer marketing. For ASO, we focus on keyword optimization, conversion rate optimization (CRO), localization, live operations and in-app events, as well as developing custom product pages and listings, and conducting detailed audits and competitor analyses with A/B testing. Our SEO services include website migration, comprehensive audits (both on- and off-page, technical aspects), and content strategy. We leverage our proprietary technology to meticulously optimize marketing budgets. Our data visualization and analysis tool, yellowHEAD Analytics, offers real-time insights and a fully customizable comprehensive dashboard. Feel free to contact us to discuss your upcoming project!

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

2013

Year Founded

Services

Focus

Industries

Clients

Services Provided+13 Services

6% Search Engine Optimization (SEO)

4% Content Marketing Strategy

3% Social Media Marketing

5% Mobile & App Marketing

5% Performance Marketing

2% Conversion Rate Optimization (CRO)

1% Video Marketing Strategy

6% Google Ads Management

About the Team

OUR STORY

Founded in 2013 by co-founders Gal Bar and Shai Karmi, yellowHEAD is a global online marketing agency dedicated to putting people first. With over 16 and 20 years of experience respectively, Gal and Shai lead a team of skilled professionals who work closely with brands across the US, Europe, and key global markets, offering localized execution grounded in overarching global strategies. The company’s leadership includes experts like Lee Spungin, VP of Growth, and Koren Waise, Head of Creative, each bringing extensive industry experience. Committed to helping businesses scale, yellowHEAD blends creativity with data-driven strategies to tackle complex marketing challenges, ensuring high ROI and meaningful engagement for their clients worldwide.

Portfolio

edX & yellowHEAD Get an A+ in Localization & A/B

edX

The Challenge After dedicating the previous year to localization efforts for a diverse array of markets and frequently optimizing keywords, edX and yellowHEAD changed their focus to boost conversions by enhancing app page graphics for key English markets. Our Approach yellowHEAD concentrated on edX’s Feature Graphic in Google Play. The team experimented with brand colors against a predominantly white (and slightly muted) Feature Graphic, achieving impressive results! Following this, they aimed to infuse warmth and personalization into the screenshots, which initially had a solid background color. The Creative team at yellowHEAD introduced a gradient background and included images of individuals holding their phones. With successful outcomes in the main markets, edX rolled out this design globally, incorporating localized text. By optimizing the available space, the team created graphics that featured people's faces, following an industry best practice known as "The Happy People Role." The test results validated their approach, showing increased conversion rates. yellowHEAD’s ASO team also explored how graphics depicting different genders and ethnicities would perform among varied localized audiences. Results showed significant variation by country, highlighting the need to localize not only text descriptions but also visual content in graphics. We optimized the English-India app page by focusing on relevant educational institutions in both text and graphics while also creating locally-inspired visuals. The localization of metadata and graphics through these tests enhanced the country-specific experience on the Play Store app page, leading to improved conversion rates.

QuickBooks Counts on yellowHEAD’s ASO

Intuit

QuickBooks aimed to enhance the success of their app's store listing in various app stores. They collaborated with yellowHEAD to increase their search visibility and conversion rates through keyword targeting techniques, A/B testing strategies, and compelling marketing messages. The ASO campaign led to significant results.

Hard Rock International Hits the Right Chords

Hard Rock International

By conducting a comprehensive market analysis and gaining insights into the various advertising methods available on each platform, yellowHEAD’s User Acquisition team enabled Hard Rock Blackjack Casino to effectively reach their desired audience and surpass their key performance indicators. Their revamped strategic plan led to a 103% rise in ROI on Day 7 and a 109% increase in ROI on Day 30 compared to historical benchmarks observed on other platforms. Additionally, Hard Rock not only exceeded its revenue targets but also achieved this growth efficiently, with an 86% reduction in CPMs.

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