SEO Case Study Atlanta Pediatric Dentist
**The Challenge**
After several years of personally managing the company's website SEO, the client found themselves short on time and in need of more sophisticated SEO strategies. Although they appeared on Google for a few search terms, they recognized that to expand their practice, they needed visibility for hundreds more. Potential new patients were unable to discover them for competitive keywords, as they were not ranked in the Google Local 3 Pack or within the top three of organic search results. The client had a solid SEO foundation but required a professional SEO agency to elevate their practice.
**The Solution**
We conducted a comprehensive audit of all their locations, streamlined their bloated website, and added additional location-specific pages. Through extensive keyword research, we identified that they were not properly optimized for city-specific keyword search terms. We revised the website's page titles, descriptions, and content to incorporate these keywords, ensuring that Google understood the context of each page. Additionally, we initiated a guest posting outreach campaign to build backlinks and enhance their credibility in Google's view, which was their biggest weakness. By employing our distinctive local optimization strategies, we created and optimized Google My Business listings for all locations, and set up an automated review funnel to solicit Google reviews from patients post-visit. Within months, the number of phone calls from new patients surged, resulting in over 11,546 calls to the practice from online marketing activities year-to-date.
**The Outcome**
We are pleased to report that the client indicates that working with YEAH! Local accounts for the majority of their new patients each month. They have achieved 556 Page 1 rankings across all locations and Google Local listings. As a result, the client has scaled back on other marketing channels since SEO has become their primary source of new patients, consistently ranking in the top three for all locations. After more than two years with YEAH! Local, the client has seen substantial increases in rankings, traffic, and calls, but more critically, in new patient acquisitions. Interested in achieving similar results for your business?