Credimi Assist: B2B SaaS for SMBs
**Context**
Credimi is the leading digital lender in Europe for small and medium enterprises. They have issued over 5 billion euros in loans within just five years, building a substantial customer base and a robust pipeline of applicant companies. However, they lacked a means to support small to medium businesses beyond loans. To scale their business model and enhance operations in the EU, they needed an engaging and sustainable solution. Collaborating closely with their team, we carried out more than 100 interviews with SMB owners to identify their needs and challenges. This led us to conceptualize, pretotype, and research a SaaS solution designed for cash flow management in SMEs: Credimi Assist.
**Solution**
We adhered to Lean Startup methodologies and iterated several times over various feature sets and product roadmaps. Utilizing insights from customers and market research, we began designing the UI and UX of the new product, striving to quickly launch essential features and gather further insights. Within just six weeks, we were able to launch in stealth mode and attract our initial users. We developed a React single-page application supported by a Nest.js backend and MongoDB, including integrations with external services like PSD2 AISP and e-invoice downloads. The product was also equipped with Mixpanel product analytics, enabling us to observe active users and identify what worked well and what required adjustments, allowing us to iterate over the following months.
**Achievements**
In only four months, the new product was seamlessly integrated into Credimi’s existing product landscape and infrastructure. This integration enabled us to channel some of their organic traffic towards the new SaaS, generating invaluable feedback from their customer base without the need for an advertising campaign. By combining a lean approach, effective product analytics, and a highly efficient engineering team, we were able to evolve and adapt quickly and effectively. We managed to double the user activation rate while ensuring that onboarding was self-service, thereby minimizing the need for CRM intervention.