XPON Technologies

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Overview

$5,000+

Min Project Size

50 - 249

Employees

2000

Year Founded

ABOUT XPON TECHNOLOGIES

Marketing Analytics & Data Activation

XPON Technologies is a recognized Google Marketing Platform Sales Partner and a Google Cloud Premier Partner, previously honored as Australia's Partner of the Year by Google. We assist brands in maximizing their marketing data's potential through analytics implementation, media activation, and our unique customer data platform, Wondaris. Our expertise lies in GA4 and Google Analytics 360 implementation, managed services for DV360 and SA360, server-side tagging, marketing measurement strategies, and activating first-party data. We collaborate with enterprise and mid-market clients in sectors such as retail, financial services, education, media, and government. XPON is listed on the Australian Securities Exchange (ASX: XPN) and operates throughout Australia and New Zealand. Formerly known as Internetrix and Datisan, we bring over 20 years of experience in data and analytics to every project.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

50 - 249

Employees

2000

Year Founded

Services

Focus

Industries

Clients

Services Provided

10% BI & Big Data Consulting & SI

15% Cloud Consulting & SI

18% Business Intelligence (BI) Dashboard Development

7% Data Strategy Consulting

25% Marketing Analytics & Reporting

25% Media Planning & Budget Allocation

About the Team

OUR STORY

Our Narrative Our goal is to drive significant growth for our stakeholders. Our mission is to enhance the future of marketing and customer experiences. As a certified Sales Partner of the Google Marketing Platform and a Google Cloud Premier Partner—recognized as Google's Partner of the Year in Australia—we engage with you at your current stage and provide rapid, incremental value. We integrate our unique Customer Data Platform, Wondaris, with our extensive knowledge in analytics, media activation, and measurement strategy. We are truly enthusiastic about what we do.

TEAM PHOTOS

Portfolio

The ABC - Google Analytics 360 Implementation

Unknown

The ABC partnered with Internetrix for a comprehensive set of ongoing analytics initiatives. Since its inception as a single radio service in 1932, the ABC has evolved into Australia's National Public Broadcaster, consistently providing news, entertainment, and innovative journalism to share Australian narratives both domestically and internationally. What We Did ABC enlisted Internetrix for a range of analytics projects, which included: - Transitioning over 150 digital properties from Webtrends to Google Analytics 360 - Providing Google Analytics 360 training for more than 250 staff members - Planning and configuring Google Analytics & Google Tag Manager accounts - Implementing custom tracking for web, mobile, hybrid, and bespoke systems, focusing on both upstream and downstream traffic data The initial phases involved conducting stakeholder interviews and workshops to accurately define the current landscape and organizational objectives. Throughout the project, Internetrix needed to collaborate closely with the ABC data team on-site to maintain transparency and consistency in implementation practices. The training team from Internetrix offered professional on-site training sessions for over 200 employees across various ABC locations in Sydney, Melbourne, Adelaide, Brisbane, Canberra, and remotely for regional offices. A well-structured training curriculum was developed to cater to varying levels of experience and user types. Outcomes The newly implemented Google Analytics has revolutionized how the ABC leverages data collaboratively throughout the organization. The migration project has provided enhanced insights across ABC’s diverse platforms, significantly improved staff skills, and fostered a shift toward a data-driven organizational culture.

Law Compliance - ComplyOnline Portal

Unknown

Law Compliance is a specialized law firm located in Melbourne that offers regulatory compliance services to clients in health, community services, aged care, government, education, aviation, and resources sectors. Their clientele includes both public and private hospitals, community health centers, service organizations, statutory bodies, airlines, aged care facilities, resource providers, universities, childcare facilities, and research institutes across Australia. The Brief Law Compliance considered several key factors while evaluating their existing platform and outlining requirements for this project: - **Speed**: The current application was built on outdated CMS technology, negatively affecting system performance. - **Functionality**: Limited features restricted customers to only downloading documents. - **User Experience and Efficiency**: Internal staff had to complete numerous manual tasks, including uploading documents individually. Our Process The Internetrix team began by creating detailed confluence and user journey maps using Jira boards. With careful planning and a solid grasp of the user experience, we successfully identified essential features and platform enhancements that would enable Law Compliance to provide a cutting-edge online application for their clients. The Outcomes Utilizing Agile methodologies and a comprehensive project team, Internetrix developed a sophisticated custom online application that fulfilled all of Law Compliance's primary objectives. This platform offers: - A modern and user-friendly interface and customer experience - Enhanced document management processes and cloud storage - The capability for clients to oversee and track their historical compliance online - Reporting and exporting features This new platform has addressed Law Compliance’s main business challenges by improving efficiency in internal processes, enhancing online user experiences, and boosting management capabilities, ultimately leading to increased profitability and business growth.

Webjet - Google Analytics 360 Implementation

Unknown

Webjet is the top online travel booking agency in Australia and New Zealand. Their website simplifies the process of comparing, planning, and booking trips, making it affordable for all users. However, due to the constraints of their existing freemium Google Analytics account and over 10 million monthly visitors, Webjet faced data inaccuracies caused by sampling issues, untracked data, inefficient tracking, and basic reporting. To address the potential loss of revenue from data-driven insights, Webjet partnered with Internetrix, a Google Analytics Premium Authorized Reseller, to implement their six pillars of World Class Digital Analytics methodology. This included the setup of a new Google Analytics 360 account for both the Webjet and the recently acquired Zuji travel website. With support from Internetrix's Digital Analytics Experts, who provided detailed recommendation reports and managed the setup of accounts, tracking codes, and custom analytics, Webjet's new Google Analytics Premium account delivered much more accurate and valuable data for their online performance team. This enhancement effectively mitigated the loss of revenue previously experienced due to data limitations and enabled Webjet's website to function more efficiently, thanks to the wealth of insights and accurate information now available for decision-making by Webjet management.

5 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"XPON Technologies delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

BI & Big Data Consulting & SI

Cloud Consulting & SI

Business Intelligence (BI) Dashboard Development

Data Strategy Consulting

Marketing Analytics & Reporting

Media Planning & Budget Allocation

Industry Recognitions

Google's Partner of the Year, Australia

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Winner for 2024 Australian AI Awards

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Google Cloud Premier Partner

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