SHAREPOINT IMPLEMENTATION: RETAIL
Our retail client, a high-end clothing and accessories brand known for its comfortable designs and premium materials, faced challenges with internal communication. With a presence in 40 countries and over 2,400 locations, the brand required more effective communication with its retail stores to enhance marketing strategies and support growth. Xelleration collaborated with the client to develop a tailored Retail Communications portal that facilitated communication between the corporate headquarters and retail locations. Rather than relying on email and individual file storage, Xelleration created a branded SharePoint Online intranet site featuring dedicated resource sections that provided various teams with real-time access to the latest reports, documents, marketing materials, calendars, directories, and more—all in one centralized platform. These resources were also available to new employees, which helped reduce the time and resources spent on onboarding for high-turnover positions. With Xelleration’s Retail Communications solution, campaigns were implemented more frequently, consistently, and with higher quality, maximizing return on investment. The organized processes and ability to monitor metrics enabled better decision-making for future campaigns, fostering customer loyalty and improving operational efficiency.