Xclaymation (X!) is a consultancy based in Dallas that utilizes AI to assist organizations in capturing markets where both humans and AI make rapid selection decisions. Established by Neeraj Malkoti, a former technologist from Credit Suisse and JPMorgan, Xclaymation offers three proprietary engines: X!Vector, a Product Positioning Engine that identifies perception gaps, refines messaging, and enhances product selection by both human reviewers and AI procurement systems; X!Anchor, a Service Positioning Engine that articulates what a service business should be recognized for, creates supporting assets, and conducts outreach to build the pipeline; and X!MCO, a Machine Commerce Optimization engine that enhances how organizations are perceived and chosen in AI-driven purchasing scenarios.