BelleAmiss ReBrand
When Rachel, the founder of BelleAmiss, approached us, she was primarily in search of a new website. During our initial discovery session, we realized that her existing brand didn't align with her long-term vision. As a result, we opted for a complete rebranding! In our naming session, Rachel expressed her desire for the brand to convey the idea of embracing one’s beautiful imperfections. This inspired our transition from Ray and Grace Photography to BelleAmiss (Belle – a beautiful girl or woman, especially the most attractive at a specific event or within a particular group; Amiss – indicating something that’s not quite right). For the logo, we aimed to encapsulate the brand’s essential message while reflecting Rachel’s vibrant and playful energy. We chose a whimsical script font to convey the fun aspect of her photography business, complemented by a font pairing that maintains a modern, approachable, and lively style. The brand design features a colorful palette along with geometric shapes, which together infuse a bright, cheerful, and engaging personality for the audience. Jewel tones were incorporated to ensure the visuals remained elegant and cohesive. The website built upon the earlier project elements, focusing particularly on a beautifully crafted blog. The final result is absolutely stunning!