Brand restyle of 'music video platform' XITE
XITE is a global music video platform that connects with 100 million households. This pioneering company was the first to offer music videos through a digital on-demand service. The brand's new strategy emphasizes a key aspect: fostering a more personal connection among viewers, artists, and the platform. XITE aims to become the most personal music video platform, encapsulated in its brand promise: "See Your Music." As a vibrant and contemporary brand, XITE showcases its dedication to music videos through a refreshed visual identity. This positions XITE uniquely in a competitive landscape that includes Vevo, YouTube Music, and Spotify. The design language is based on a flexible grid derived from the 16:9 television aspect ratio, allowing for a dynamic brand experience. Guided by the principle of "See Your Music," a versatile visual identity has been created, ensuring consistency across various media and devices. The brand's color scheme is adaptable, easily modified to reflect different genres, moods, or target audiences. The distinctive typography not only supports the brand style but also aligns with an updated version of the existing logo.