Workshop Digital

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Overview

$1,000+

Min Project Size

10 - 49

Employees

2015

Year Founded

ABOUT WORKSHOP DIGITAL

Sustainable acquisition to grow your business.

We believe that passion leads to impressive results. While many agencies highlight their data-driven strategies, we consider that a standard practice. Rather than merely discussing it, we allow our outcomes to demonstrate our effectiveness. What truly distinguishes us is our team. We are enthusiastic about fostering strong, enduring relationships with our partners. Our collaborative method guarantees that every decision aligns with our clients' business objectives. As reliable partners, we remain at the forefront of industry trends, continually exploring new solutions and testing creative strategies. Our team comprises lifelong learners who are deeply committed to their expertise and eager to share their insights with you. Our Services Include: Search Engine Optimization (SEO), Paid Media, Digital Marketing (PPC), and Analytics Capabilities.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

10 - 49

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

10% Pay Per Click

17% Search Engine Optimization (SEO)

7% Marketing Analytics & Reporting

8% YouTube Advertising

22% Google Ads Management

3% Paid Media Audits

33% BI & Big Data Consulting & SI

Portfolio

SEO & PPC Improve Lead Quality

Maxair Mechanical

Maxair Mechanical, a commercial HVAC and mechanical services firm located in Georgia, collaborated with Workshop Digital to boost its online visibility and lead generation through SEO and paid media strategies. The Challenge was that Maxair primarily depended on prospecting and referrals for leads, with little attention paid to optimizing their website's content for conversions or generating leads. The Strategy involved Workshop Digital refining Maxair's Services overview page, which serves as the main landing page for both paid search advertisements and SEO efforts. Key enhancements were made to this page. The Results showed that Workshop Digital’s approach effectively transformed Maxair’s digital presence, leading to notable gains in lead generation and overall digital marketing effectiveness.

Digital Marketing Boosts University Inquiries

Unknown

**The Challenge:** Raise awareness, encourage qualified applications, and surpass last year's undergraduate enrollment figures. **The Story:** A major state-funded university engaged us to oversee a paid digital marketing initiative aimed at converting prospective and unknown students into inquiries. In the fall of 2016, we launched a comprehensive campaign to gather student information through paid search landing pages, refine and segment this data, and adapt to the university's website redesign. The university's goals included specific objectives, for which we established KPIs to evaluate success. **The Approach:** We began by developing personalized landing pages tailored to specific schools and search intentions, directing students to experiences that matched their queries. Campaigns were organized by school or area of interest, with advertisements customized according to the students' searches. The strategy involved various components. **The Results:** The campaign achieved over 2,000 inquiries from both in-state and out-of-state students in targeted areas, reflecting a 126% increase in total requests compared to the previous year, and a 60% increase in out-of-state requests for information. Additionally, we observed enhanced engagement with video and display ads, along with improved outcomes from our remarketing efforts.

Increasing Organic Traffic by 84% YoY

Unknown

**The Challenge** Our client sought our SEO expertise to address multiple unclaimed Google Business Profile listings and a complete lack of Bing Places listings. Their office pages provided only basic information, including contact details and a list of advisors. To effectively attract local clients in search of financial advisors, it was crucial to establish a strong presence for localized keywords to enhance traffic and conversion rates. **The Outcome** Within six months, we observed a significant increase in website clicks and organic sessions via Google Business Profile, with rises of 146% and 98%, respectively. Additionally, organic sessions from search results not including GBP and Bing Places surged by 84% during this timeframe, with an impressive 91% increase noted in the first two months, demonstrating ongoing success in driving traffic through optimized location pages. **The Strategy** Local Listings Content Updates

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