Acadeum Enterprise Website
Acadeum offers a course-sharing platform that enables various educational institutions to collaborate with similar schools, enhancing student progress, fostering curricular innovation, easing administrative challenges, and generating new revenue streams. Numerous colleges and universities leverage Acadeum's platform to better serve their students and improve their curricular approaches. Workhorse Marketing assisted Acadeum in updating their outdated and underperforming website into a new enterprise site that serves as an effective educational and conversion tool. The first step taken by Workhorse Marketing was to collaborate with the Acadeum team to capture the essence of their brand, including its history and business objectives. Through stakeholder interviews, research, market analysis, and competitor evaluations, we acquired a comprehensive understanding of Acadeum's business environment. This information informed a website strategy outlining user flows, user experience approaches, conversion goals, sitemap design, content strategy, and other crucial components. Our design team then created visual designs for all essential pages, while the development team focused on content creation and migration. It is vital to establish a migration strategy when transitioning to a new website to avoid disrupting backlinks, maintaining SEO integrity, and ensuring ongoing marketing efforts. As designs received final approval, our development team entered the last phases of coding, quality assurance, testing, and ultimately, launch.