WMG International operates as a Google MCM Partner, specializing in managing and monetizing publisher ad networks on their behalf through Google Ad Manager. The company facilitates a parent-child relationship where parent publishers, often Google MCM Partners, are granted delegated access by child publishers to manage their inventory and maximize revenue. This partnership may involve agreed revenue sharing, with parent publishers managing all delegated ad requests and inventory trafficking while respecting account boundaries such as billing information privacy. Child publishers retain their own Google Ad Manager tags, though parent publishers utilize their tags for management purposes. Payments are streamlined through Google Ad Manager's automated system, ensuring transparency and efficiency. WMG International's role enhances publishers' ability to effectively monetize their ad spaces while maintaining clear operational protocols.