Witmer Group

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2010

Year Founded

ABOUT WITMER GROUP

Building Successful Inbound Strategies

Witmer Group consists of a team of seasoned marketing and content specialists with years of collective experience. We offer services that enhance your Inbound Marketing, Outbound Marketing, and Sales Enablement initiatives. As a HubSpot Partner, we utilize this powerful platform to assist clients in increasing engagement with qualified prospects, securing new business that aligns with their objectives, and automating processes to ease the burden on sales and marketing teams. Located in Addison, Texas, just north of Dallas, we serve clients throughout the U.S. While we do offer a range of traditional marketing services, our primary focus is on inbound marketing, outbound marketing, and sales enablement. These three areas work together to create a virtuous cycle of growth that strengthens over time. Inbound marketing emphasizes generating valuable content to draw visitors to your website while developing buyer personas that better identify individuals likely to be interested in your offerings. Outbound marketing aims to extend your brand’s reach through various channels. Sales enablement acts as a link between marketing and sales, equipping your sales team with the tools, resources, and strategies needed to effectively convert leads generated from both inbound and outbound efforts.

Tech Stack

.NETAngularDjangoFlutterLaravelNextJSNodeJSReactReact NativeRuby on RailsVueJS

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2010

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Search Engine Optimization (SEO)

40% Content Marketing Strategy

15% Social Media Marketing

10% Digital Strategy

About the Team

OUR STORY

With over 20 years of marketing and advertising experience, our team specializes in helping tech companies elevate their online presence and expand their brand reach. We combine creativity and strategic project management to deliver impactful solutions, turning complex challenges into polished results. Our passionate writers, content managers, and designers collaborate seamlessly, driven by a love for innovative marketing and a commitment to excellence. Whether refining your corporate branding through WordPress design or crafting precise communication, we focus on bringing your technology to the forefront. We are enthusiastic about working together, dedicated to making your brand shine and unforgettable in the competitive digital landscape.

Portfolio

CBS Online Presence & Interoffice Communication

Continental Battery Systems

THE CHALLENGE: Lack of Online Presence and the Need for Enhanced Internal and External Communication. Eric wanted rapid growth for Continental Battery and recognized the urgent need to better convey their culture and key information to both employees and customers. His goal was to strengthen communication related to recruitment, retention, talent acquisition, investors, suppliers, and customers. Rather than seeking a costly New York-based agency, he aimed for a more flexible, responsive, and budget-friendly marketing team to aid in enhancing their digital presence and communications. After a thorough search, Eric and Continental Battery decided to collaborate with Kristina Witmer, the owner of Witmer Group, and her skilled marketing team for assistance. THE SOLUTION: Kristina and her team implemented various initiatives to enhance communications. They established a process for internal and external communications to effectively share news about growth and frequent acquisitions. Witmer Group developed and bolstered Continental Battery's social media presence, while also supporting various internal activities such as company announcements, newsletters, promotions, special events, and digital/print newsletters. RESULTS & SUCCESSES: Eric now enjoys consistent communication with both employees and the market. There is a noticeable buzz in the marketplace and connections among individuals from diverse companies. He has received significant positive feedback from employees about the volume and quality of internal communications. “We are extremely satisfied with the work that Witmer Group has accomplished and continues to do for Continental Battery Systems. In the past few years, we've experienced remarkable growth and expansion, and Kristina and her team of marketing professionals have delivered outstanding and exceptional support,” Eric stated.

AMSEC Improve Online Presence

American Security (AMSEC)

THE CHALLENGE: NO ONLINE PRESENCE American Security sought assistance with content creation, social media management, and effectively communicating the AMSEC brand. During the initial call with Witmer Group, Donny expressed a desire to kick off the promotion of their advanced smart safes to distributors across various platforms. Additionally, the AMSEC sales team lacked any printed marketing materials and needed several sell sheets and brochures. Kristina and her team sprang into action, producing targeted blog posts, email sequences, content, brochures, sell sheets, landing pages, and social media updates. Witmer Group also conducted interviews with several existing AMSEC customers and developed a series of customer spotlights and case studies to demonstrate the value they brought to distributors. RESULTS & SUCCESSES: Over time, AMSEC began to see an increase in leads coming through their website. Along with digital marketing efforts, Witmer Group offered recommendations on how AMSEC could enhance their website to better the customer experience and boost the likelihood of attracting free organic traffic from Google to various internal pages. "Kristina and her team were fantastic to work with—they were approachable, highly responsive, and quickly grasped our business needs. Our digital presence would not be where it is today without their expert assistance."

Customer 360 - Customer Advocacy

Customer-360

THE CHALLENGE: For Zoe, customer-360 became a passion project where she could express her creativity and explore innovative ideas. She bought the domain name https://customer-360.com/, but soon realized she needed assistance with the design and marketing components. To address this, Zoe reached out to Kristina Witmer, the owner of Witmer Group, a full-service marketing agency located in Dallas, Texas. She enlisted Kristina and her team to gain insights into SEO, branding, social media marketing, and data analysis. THE SOLUTION: The Witmer Group began by assessing Zoe's needs to determine areas that required enhancement to position her as an authority in her field. This included improving site branding, usability, content, and technical SEO. Kristina and her team established a WordPress website for Zoe, enabling her to make updates easily without the need for a coder whenever she wanted to publish a blog post or modify her homepage. SEO was also a major focus; Zoe understood that simply writing valuable content wouldn’t automatically draw visitors—she wanted to learn effective strategies to attract people to her site. RESULTS & SUCCESSES: Zoe is thrilled with her new website and has received a wealth of positive feedback from her colleagues. “Witmer Group helped me refine my branding—visitors to my site can see both my casual and professional sides, as well as my expertise,” she noted. Through this process, Zoe gained significant knowledge about social media, SEO, and digital marketing. She developed a clearer understanding of the importance of content outreach, effective self-promotion, and the various channels that benefit her. Each positive link, piece of content, podcast, etc., contributes to her ongoing marketing growth and enhances her online visibility. Witmer Group taught her how to attract and engage new audiences in a competitive landscape by leveraging platforms that allow her to stand out amidst the noise.

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