How we designed Starlet - fashion e-commerce brand
WinWeb collaborated with STARLET, a well-known fashion e-commerce brand, to enhance its online shopping experience through the expertise of their UX/UI designers and project managers. This project lasted four months with the goal of improving user engagement and creating a website optimized for conversions. STARLET, which operates globally in the fashion sector, benefited from a thorough research and analysis phase. WinWeb conducted extensive user research to identify pain points and user behaviors, resulting in detailed user personas that informed the design process. This analysis utilized data from sources such as Google Analytics 4, Search Console, and HotJar, which were integrated into the website.
In the design and prototyping stage, the team developed wireframes and prototypes aimed at refining the user journey and enhancing visual appeal. The focus was on ensuring mobile responsiveness, a modern design, and straightforward navigation to avoid complicating the shopping experience for customers.
During user testing, feedback from real users proved invaluable, leading to further enhancements and refinements. The final design files in Figma were prepared for the development team, and WinWeb provided support throughout the development phase, addressing any questions and technical challenges that arose.