Willow & Blake

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2010

Year Founded

ABOUT WILLOW & BLAKE

Building brands as if they are our own.

Willow & Blake is a creative branding agency located in Melbourne, dedicated to energizing brands globally. We thrive on innovative solutions, recognizing that a competitive advantage lies in unexplored possibilities. We share your passion, which drives us to develop brands as if they were our own. Our comprehensive suite of services includes graphic design, digital expertise, and impactful copywriting that can transform thoughts and lives.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2010

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Brand Identity Design

35% Graphic Design

15% Brand Refresh & Rebranding

About the Team

OUR STORY

Willow & Blake, led by founders Bree and Jess, melds branding expertise with creative innovation. Bree, with a journalism background and success co-founding frank body, brings intuition and bold ideas. Jess, a skilled copywriter recognized by Forbes, crafts memorable brand experiences. Business Director Madeleine integrates strategy and creativity to drive growth, while Creative Director Bri shapes compelling narratives. Designer Zoran and copywriter Clare infuse insights with storytelling, crafting engaging brand connections. Multidisciplinary creatives like Liv and Noah bridge diverse aesthetics and media, creating layered, expressive brands. Supported by organised account coordinators Maddie and Emma, the agency excels in delivering projects seamlessly. Together, the team combines passion, strategic thinking, and creativity to build impactful brand stories in Melbourne and beyond.

Portfolio

Frank Body

frank body

As the founders of Willow & Blake, we invested in the brand we were creating while simultaneously developing it. Recognizing the beauty industry's tendency for jargon, exaggeration, and imitation, we chose to take a different approach by being honest, straightforward, and authentic. Our goal was to be transparent. Through a distinctive user-generated content-focused social media strategy, a bold communication style, and targeted influencer partnerships, we successfully grew to over 780,000 Instagram followers, recorded 5.5 million Google searches, and sold nearly 10 million products across more than 144 countries. Today, we consistently produce copywriting, campaign ideas, and social and digital creative for our first and most playful client.

The DOM Brand Campaign 2024

The DOM

The DOM is the go-to place for high-end fashion that’s consistently discounted. Established in 2021 and supported by major retail players, The DOM approached us again to brainstorm and execute a striking brand campaign. We aimed for a clever concept that would stand out in the fashion industry while effectively conveying The DOM’s value. The tagline “We saved on models so you save on clothes” embodies The DOM’s goal of offering quality fashion at affordable prices, with a focus on setting the brand apart in the retail market. It’s not about eliminating models; it's about crafting a campaign that highlights fashion while emphasizing the discount angle. We collaborated with Einwick Studios to produce relatable and sophisticated scenes, opting for dynamic visuals over bland layouts to ensure the clothing stands out. The campaign unfolded as a national video effort, complemented by localized outdoor advertising in Sydney and Melbourne, activities at Westfield and Mirvac retail centers, as well as creatively developed social media content and influencer partnerships. The humor lies in the exaggeration—this choice reflects The DOM's commitment to providing great prices by cutting costs on models.

St. Louis Says

St. Louis Says approached us with a brand name and a range of standout haircare products, requesting the development of a highly marketable brand identity. In response, we crafted a concept we call hair heaven. Through strategic analysis of the market, we recognized that accessible haircare is highly competitive. To attract early adopters, we aimed to create a cohesive universe and community, while enhancing the existing premium packaging with a stylish and thoughtful artistic direction and an online presence. By adopting a playful tone combined with striking visuals, we built a distinctive and memorable brand environment—hair paradise. It’s a place where haircare is affordable, aesthetics are uncompromised, and salon-quality products are available at tempting prices. Our audience is in on the fun, with exaggerated references to paradise—beauty, nature, animals, flowers, water—along with a hyperbolic claim that a simple shampoo can transform their lives. With irony and cleverness, alongside a mysterious brand persona, St. Louis Says is designed to stand out in a crowded market and resonate with the digital generation. From using the angel emoji to creating a unique unboxing experience, we established a comprehensive brand universe. And the golden gates are wide open.

26 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Willow & Blake delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

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Brand Identity Design

Graphic Design

Brand Refresh & Rebranding

Locations

Headquarters

Level 1, 569 Church Street

Richmond, Victoria, Australia 3121

+611300404214

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