Re-branding Project for Heka Lighting & Design
Challenge Heka Lighting, a newcomer in London's architectural lighting sector, struggled with a brand identity that failed to reflect their innovative nature and tailored approach. They reached out to us for assistance in developing a distinctive brand that would embody their values and differentiate them in the competitive London market.
Creative Response Through collaborative efforts and thorough research, we clarified Heka Lighting's core values to shape their logo and brand identity. We identified the unique aspects of their lighting solutions and how they provide a personalized experience in a crowded marketplace.
Solution Our focus was on conveying luxury, quality, and customization in Heka Lighting’s branding, helping them transition from being perceived merely as technical experts. Using compelling visuals and strategic messaging, we highlighted their capacity to enhance spaces while assisting clients with intricate design decisions.
Outcome We provided a complete brand toolkit, which included a brand book detailing logo usage, color schemes, tone of voice, and applications of brand assets. Additionally, our targeted outreach campaign connected Heka Lighting with their ideal audience, while carefully curated social media content and management established a robust online presence.