
WHY NOT Design
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Overview
$1,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
2 - 9
Employees
2024
Year Founded
ABOUT WHY NOT DESIGN
Designing bold London spaces that tell stories
At WHY NOT Design, our guiding principles are straightforward: boring is safe, while bold reflects individuality. We believe that every project should narrate a story — it should not only look appealing but also connect, inspire, and achieve results. Our approach merges creativity with intent, aligning innovative concepts with commercial insight to ensure developers, agents, and clients see tangible outcomes. Collaboration is central to our process: we design alongside you, rather than just for you. Every aspect is important, from the initial concept to the final touches, and we strive to create enduring spaces that are sustainable, responsible, and full of character. Above everything, we prioritize fun in design. With our Goldador mascot Mr. G as a daily reminder, we embrace joy and whimsy in interiors, alongside precision and refinement.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$1,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
2 - 9
Employees
2024
Year Founded
Services
Focus
Industries
Clients
Services Provided
100% Interior Design
About the Team
OUR STORY
WHY NOT Design thrives on boldness and curiosity, transforming daring ideas into memorable spaces that inspire and engage. Founded by Natalia Ratajczak, whose training at London's KLC School of Design and experience in top studios shaped the company's confident approach, this studio rejects the mundane and safe in favor of interiors that tell compelling stories and evoke strong emotions. Every project is an opportunity to challenge conventions and enhance the atmosphere through thoughtful details. Their work spans marketing suites, workplaces, and homes designed to connect deeply with people. At the heart of WHY NOT Design is a spirited team and their mascot, Mr G, who infuses the studio with warmth and personality, embodying their bold yet approachable ethos.
Projects & Clients
Project Size & Rate
Minimum Project Size
$1,000+
Average Hourly Rate
$50 - $99/hr