WSA increases BURP LIDS Sales by 2X through PPC
The Brand Burp Lids focuses on offering a diverse selection of lids for food preservation, curing, and fermentation. They provide lids that fit various wide-mouth jars and containers, ensuring customers can find the ideal option for their requirements. Burp Lids is seeking a strategy and implementation plan to enhance visibility, attract more customers, and ultimately boost sales and revenue during the upcoming peak season. A mix of targeted marketing, optimized product listings, and effective sales tactics is essential to reach this objective.
To increase brand recognition, we launched Storefront campaigns tailored to our key terms and brand keywords for brand protection. We also initiated video campaigns to promote our products and raise awareness among relevant audiences. A comprehensive campaign strategy was implemented to address gaps in ad placements, which included cross-selling, product protection, and competitor targeting campaigns. Additionally, display campaigns were utilized to retarget purchasers and similar audiences to expand the brand's reach. With an increased budget, we targeted related keywords to grow the audience size and enhance product awareness. The PPC Funneling approach was effective, as we adapted our keywords to various stages of the buying journey, facilitating both initial awareness and final purchase decisions. This strategy allowed for more efficient budget allocation and improved ROI.