3 Multi-Site Experiences Launch Simultaneously
Creative Co-Op has launched three integrated multi-site experiences, resulting in a staggering 33,000% increase in referral revenue within the first month. The challenge was to enhance the online experience for customers across its brands—Creative Co-Op, Illume, and Bloomingville. To achieve this, Creative Co-Op collaborated with its long-term digital agency partner, Whereoware, to create three interconnected multi-sites using the advanced digital experience platform, Optimizely DXP. This setup enables customers to explore each brand's website and make purchases through a unified shopping cart, customized with brand-specific incentives and rules, providing a streamlined browsing and purchasing experience. Data is shared among the multi-sites to refine artificial intelligence (AI) algorithms and enhance personalization. The outcomes have been exceedingly positive, successfully integrating all three brand audiences, promoting exposure for retailers, and meeting customer acquisition targets. So far, referral traffic revenue has surged by 33,000%, and time spent on pages has increased by 40%. For the complete story, visit www.whereoware.com/work.