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Overview

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

2 - 9

Employees

2021

Year Founded

ABOUT WESCALE

Performance Marketing Agency For SaaS Businesses

Assisting software-as-a-service companies in growing through pay-per-click advertising, paid social media, email marketing, and conversion rate optimization.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

2 - 9

Employees

2021

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

30% Pay Per Click

20% Social Media Marketing

10% Digital Strategy

20% Email Marketing & Automation

15% Conversion Rate Optimization (CRO)

5% Mobile & App Marketing

35% Google Ads Management

30% Meta Ads Management (Facebook & Instagram)

About the Team

OUR STORY

At WeScale, we believe in unlocking the full potential of your brand by opening the gates to scalable growth. We partner with you in road mapping, planning, and strategizing, ensuring your journey to the next level is well-guided and deliberate. Our dedication to transparent, consistent reporting equips you with the insights necessary for informed decision-making, propelling your brand forward. With a passionate, full in-house team blending innovation and strategic expertise, we create solutions that deeply connect with your audience. Collaboratively, we align with your goals to not only meet but exceed expectations. Committed to continuous improvement, WeScale is devoted to advancing your brand’s success within the ever-evolving digital landscape.

Portfolio

PPC Services, CRO - Seller.Tools

Seller.Tools

**Challenge:** Seller.Tools had a recognized brand in the market and good traffic coming to their Chrome extension, but they weren't effectively tracking or utilizing that traffic. Past attempts at running ads were largely unsuccessful, leading to high costs per lead and negative returns on investment. The company was facing intense competition in a market characterized by expensive cost-per-click (CPC) and less relevant keywords and traffic. **Solution:** We integrated Mixpanel with Analytics and Data Studio to monitor users and events from both the Chrome extension and the website. This allowed us to retarget Chrome Extension users—an extensive database of highly interested individuals. We employed a product-led growth strategy as our market approach, launching a free-access campaign to encourage users to try the platform. We implemented in-dashboard tours and pop-ups to help users experience the platform's "Aha moment," resulting in a 32% increase in conversion rate optimization (CRO). We also developed two significant retargeting campaigns, offering a 50% discount for newly signed-up users and unlocking premium features for those who signed up within 14 days. Additionally, we boosted on-dashboard conversion rates through the use of pop-ups and banners.

PPC, Facebook Ads, CVR - Press Loft

Press Loft

Challenge Press Loft primarily built its customer base through referrals, cold email outreach, and attendance at major PR conferences. They sought a scalable approach to attract new, larger clients from the UK, Western Europe, and Australia. While the Press Loft product is user-friendly and streamlines the work of PR professionals, the challenge was that it belonged to a relatively new SaaS product category that many PR specialists and agencies were not familiar with. To address this, we conducted comprehensive market research and identified two key buyer personas to target: Large Brands with dedicated PR personnel who could afford the tool, and Agencies that could enhance their client services with an automated PR solution. We adopted a product-led growth strategy as our main approach to market entry. We devised seasonal and holiday-themed demand generation campaigns, resulting in over 500 free sign-ups. Our actions included creating email campaigns designed to convert leads into customers through limited-time offers communicated via a series of five sequential emails, utilizing LinkedIn and Facebook as our main customer acquisition platforms, building high-converting landing pages with a 23-30% conversion rate, and enhancing on-dashboard conversion rates with pop-ups and banners. As a result, we achieved 100 marketing qualified leads monthly, reduced the cost per conversion by 53%, and secured 20 initial paying customers.

PPC,CVR, FB Ads, LI Ads -FuseDesk

FuseDesk

Challenge: FuseDesk is a helpdesk platform integrated with Infusionsoft (Keap). The primary challenge it faced was attracting small and medium business owners who utilize Infusionsoft (Keap) as their CRM. Solution: We took advantage of Google's latest initiative, the “Performance Max Campaign,” which integrates both keyword and audience targeting, allowing us to reach users of “Keap.” We implemented a product-led growth strategy for our market entry by providing free access to the platform. Additionally, we utilized LinkedIn's "Company page targeting" feature to focus exclusively on users interested in the “Keap” CRM. We also employed "Custom Intent" targeting on YouTube to reach users searching for relevant keywords.

3 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$25 - $49/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$25 - $49/hr

Cost Rating

N/A

What Clients Have Said

“

"WeScale delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Select a service

Pay Per Click

Social Media Marketing

Digital Strategy

Email Marketing & Automation

Conversion Rate Optimization (CRO)

Mobile & App Marketing

Google Ads Management

Meta Ads Management (Facebook & Instagram)

LinkedIn Ads Management

YouTube Advertising

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