Ecommerce Design & Development
Exelix is a home beauty brand dedicated to offering straightforward and safe solutions for beauty issues that can be addressed at home. The name Exelix is derived from the Greek word “εξέλιξη - exelixi,” meaning “evolution.” To effectively reach their target audience of women aged 30 and older, Exelix needed a distinctive approach. The website's design should ensure an enjoyable and user-friendly experience for customers. The final outcome delivers a calming shopping experience through a straightforward, high-converting journey tailored for women. We opted for simple and warm “earth” tones to reflect the essence of their beauty philosophy. Additionally, we established an effective sales funnel, focusing particularly on the product pages. Acknowledging the significant role product pages play in boosting conversion rates, we ensured they featured well-crafted, persuasive sales copy, all while optimizing for mobile viewing. This focus, combined with Google’s shift to a mobile-first (and soon mobile-only) indexing strategy, made it clear that this solution needed to be both scalable and sustainable.