Central Accounting (Kent)
Central Accounting (Kent)
Summary: Central Accounting is an innovative and forward-looking accountancy firm based in London, Kent, Bexleyheath, and across the UK. They sought a website primarily focused on enhancing user experience and generating leads.
The Challenge:
- Develop a one-page site for lead generation.
- Create a color scheme and branding that conveys professionalism.
Our Contributions:
- Strategy and User Experience Research:
We conducted research and designed a user experience aimed at lead generation through a thoughtfully organized information layout that highlights business services early on the page. Additionally, multiple strategically placed calls to action encourage more callback requests and leads.
- Design for Web and Mobile:
The design process began with simple wireframes. Once Central Accounting's team approved the design, we proceeded to develop the website. Based on our research, we chose a dark blue color scheme, as it was found to resonate well with customers on a professional services site.