Website Design and Marketing Strategy for a Turkish Real Estate Agency
Turkey Homes - your expert in property, investment, and lifestyle. Our client was a real estate agency focusing on selling properties in various regions of Turkey, including Istanbul, Fethiye, Antalya, Bodrum, and Marmaris. When we initially engaged with the client, they possessed no digital assets. Webdesign7 devised a strategy aimed at achieving several objectives: establishing a distinctive brand name to differentiate the company in a market crowded with Turkish real estate agents, selecting and negotiating premium domain names for the primary website and landing pages. We also developed an impressive property portal equipped with all essential features for a real estate agency to sell properties. The website was optimized for search engine results (SEO), and we created and designed a weekly newsletter, linking it to an email marketing campaign. Additionally, we implemented monthly website marketing, PPC, SEO enhancements, and established individual landing pages for targeted locations. We also built and launched a mobile app for both Android and iOS, along with marketing strategies and ASO for the app.