Web Marketer

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2018

Year Founded

ABOUT WEB MARKETER

B2B Performance Marketing Specialists

Web Marketer isn't your typical PPC agency; we're a driving force for B2B conversions. As a Google Partner, we have a deep understanding of the entire Google Ads suite — from Search to YouTube — and our results speak for themselves. We've achieved a remarkable 92.7% reduction in cost-per-lead within just three months and increased our lead generation from 95 to 175 per month, all without additional spending. For more details, check out our case studies. However, we're not solely focused on numbers; we prioritize quality. Our thorough discovery process, customized for each client, ensures we not only meet volume goals but also generate high-quality inquiries. Why choose us? Our team of certified experts excels at tackling the complexities of PPC, including ethical issues and expensive click costs. We aim to give you the freedom to concentrate on what you do best — expanding your business. Are you ready to transform lost clicks into new clients? Start with a complimentary Google Ads strategy review.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2018

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Pay Per Click

10% Conversion Rate Optimization (CRO)

40% Performance Marketing

About the Team

OUR STORY

Our Story Web Marketer aims to simplify performance marketing. We collaborate with B2B and high-ticket service companies that seek more than mere clicks; they desire qualified leads and tangible growth. Our approach is rooted in honesty, transparency, and efficiency—free from gimmicks and complex jargon, and with no lengthy commitments. You retain ownership of your accounts and data, ensuring you're always informed about our actions and their purposes.

Portfolio

Cost Per Lead Reduced By £80

Neighbourly

**Initial Situation**: Neighbourly approached us with a goal: to enhance their Demand Generation strategy, craft a plan for conversions, and achieve specific lead generation metrics. **Challenges**: Their commitment to ethical practices precluded the use of standard retargeting and conversion tracking tools. We were tasked with devising a creative method to apply our data-driven strategy for tracking success and optimizing performance. **Strategy**: We initiated our process with a comprehensive 32-point discovery phase to gain insights into their business and customer base, which would inform our strategic direction. **Implementation**: We kicked off targeted advertising campaigns on LinkedIn and Google Ads. To navigate the limitations of traditional tracking, we integrated Neighbourly's CRM with their advertising platforms, enabling offline conversion tracking. This approach allowed us to pinpoint which elements of the campaigns were driving quality leads without relying on third-party pixels. **Optimization**: We refined the campaigns through A/B testing across various audience segments, concentrating on those yielding the highest ROI while discontinuing underperforming ads to enhance overall results continuously. **Results**: This project showcased our capacity to innovate within constraints. By aligning CRM data with advertising efforts, we successfully lowered lead costs and significantly boosted volume. We demonstrated that the absence of pixels did not equate to a lack of data, and we diligently sought methods to implement our approach, yielding positive outcomes. This strategy laid the foundation for a productive partnership that lasted 18 months. **Testimonial**: "We wholeheartedly endorse the team at Web Marketer. They have been instrumental in our demand generation and strategies for LinkedIn and Google Ads, and we have been thoroughly impressed with their strategic insight, expertise, and meticulous attention to detail. They are also a pleasure to collaborate with – responsive, honest, and always ready to assist." – Sam Wolf, Digital Lead.

4.7x Increase In Hot Leads From Google Ads

Naked Development

**Initial Situation** Our partnership with Naked Development began with an in-depth analysis of their business environment through a comprehensive 32-point discovery interview. We aimed to identify their needs and challenges to reveal opportunities for our proposed strategy. **Challenges** The main challenge we faced was to surpass the performance of their previous agency in a market with high cost-per-click. Rather than concentrating on the cost per conversion in Google Ads, we chose to leverage their CRM data, shifting our focus to reducing the cost per qualified lead. **Strategy** Utilizing insights gained from our discovery, we developed a targeted strategy encompassing Google Ads, YouTube Ads, and Facebook Ads. **Implementation** We conducted a detailed audit of conversion setup on both Google Ads and Facebook Ads, concentrating solely on the interactions that were most significant to the client. We subsequently aligned these conversions with specific campaigns and keywords that had yielded the highest closure rates in their CRM. **Optimisation** By analyzing CRM data, we pinpointed attributes that led to high-quality leads. This analysis enabled us to enhance campaigns by eliminating ineffective components and scaling successful strategies. **Results Conclusion** This project highlighted the value of a comprehensive discovery process and a data-driven strategy, coupled with a focused commitment to enhance only those campaign elements that generated high-quality leads. **Testimonial** “I’ve collaborated with ad agencies for over a decade, and Web Marketer is the best in the industry. We've received more attention on our ads and data in recent months than we did in the years prior.” — John Driscoll (Founder)

14.4x Increase In Conversion Rate (To Enquiry)

Ultimate Indonesian Yachts

**Background** Ultimate Indonesian Yachts (UIY) had been advertising for years with varying degrees of success but had not made any sales in the last five months. Despite attempts to restructure and optimize their advertising account, they were facing low conversion rates, making it essential to enhance their landing page. **Challenges** Due to a limited audience, our approach concentrated on maximizing the current traffic as scaling was not viable. Therefore, improving the conversion rate was critical. **Strategy** We proposed that enhanced content would enhance the user experience and that a consultative approach in the form would increase the inquiry rate. **Implementation** We conducted a one-month split test, utilizing Funnelytics to track traffic and conversion rates, while lead quality was monitored through their sales CRM. **Results and Conclusion** This initiative highlighted the necessity of clear content, social validation, and a consultative inquiry approach. The revamped landing page became pivotal to UIY's long-term strategy, generating monthly sales for six months following the test. This success emphasized the importance of user-centered design and strategic content enhancement.