Waylay is a pioneering low-code hyperautomation platform designed to streamline workflow automation, system integration, and orchestration across diverse assets, enterprise applications, and cloud services. Established in Ghent, Belgium—a vibrant and rapidly growing European tech hub—Waylay has expanded to serve over 50 enterprise customers and supports more than 50,000 platform users with 500,000 connected devices. Their patented technology accelerates data analytics deployment, reducing integration costs and operational expenses while enabling swift service launches. Known for their independent, open, and collaborative culture, Waylay embraces challenges and innovation, aiming to democratize data insights globally. The company has achieved notable milestones including Gartner Cool Vendor recognition, launching key partnerships like Salesforce, and appointing CEO Leonard Donnelly, solidifying its focus on the B2B market and US expansion.