Watermark Design

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Overview

$1,000+

Min Project Size

2 - 9

Employees

2007

Year Founded

ABOUT WATERMARK DESIGN

Branding & Package Design Studio

Watermark Design is a renowned branding and package design studio that excels in artistic excellence. We focus on the unique challenges of your industry to develop distinctive, top-notch designs that surpass your competitors. We are convinced that outstanding design boosts sales by enhancing visibility on shelves. Our aim is to attract customers to select your product for the first time or to choose your brand, even before they have tried it or are familiar with it, through clear and compelling branding.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

2 - 9

Employees

2007

Year Founded

Services

Focus

Industries

Clients

Services Provided

15% Logo Design

15% Brand Identity Design

15% Packaging Design

5% Graphic Design

50% Print Design

About the Team

OUR STORY

At Watermark Design, we understand that compelling design is key to enhancing shelf presence and driving sales, influencing customers to choose your product or company even before experiencing it firsthand. Since 2007, we've specialized in crafting designs for craft beverages and premium brands, leveraging our extensive knowledge in navigating government approvals and tapping into a vast network of resources and unique production methods. Our skilled team, combining formal graphic design education with hands-on experience and a passion for artistic elements like custom illustration and hand-lettering, is committed to creating distinctive, cohesive branding that resonates with your audience. We work closely with our clients to develop unified, innovative brand identities that foster growth, consistency, and success in the competitive marketplace.

Portfolio

Lágrimas Del Valle Tequila

Lágrimas Del Valle

Lágrimas Del Valle embodies a vibrant and distinctive essence, reflecting the unique concept it represents. Each release is distilled at Tequila Cascahuín from various agave ranches, ensuring that every vintage showcases the unique characteristics of its terroir. The packaging materials were thoughtfully chosen, featuring reclaimed and imperfect glass, a custom-molded bottle, and a lively label that highlights the rich cultural and ecological heritage of the agave's origin. The identity of Lágrimas is deeply connected to the land that produces the spirit. The logo design is inspired by the archaeological sites near El Arenal, Jalisco, where the round pyramids known as guachimontones can be found. These pyramids, significant historical landmarks, parallel the individuality of the fields where Lágrimas del Valle's agave is cultivated. The label is designed to be modular, adapting seamlessly with each new expression, featuring the ranch name and vintage prominently on the bikini label and the top of the bottle. The primary label stands out with eye-catching foil and colors that reflect the earth and sun, while the bottom label tells the story of each estate and provides details about the terroir and the tequila produced.

Daytrip

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Matchbook Distilling aimed to embrace the fun and whimsical spirit of their expanding Amaro collection. Each label highlights the key ingredient that gives the drink its character, designed in a textured screenprint style that echoes classic printmaking. Drawing inspiration from Wes Wilson's fluid typography, these hand-lettered labels focus on the essence of each flavor and capture the essence of a lighthearted moment.

Saints & Scholars

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New releases from High N' Wicked feature Saints & Scholars, an 18-year-old Single Malt Irish Whiskey uncovered and distilled by Noel Sweeney in 2002, which adds to the growing High N’ Wicked lineup. Our task for this project was two-pronged: to ensure brand consistency with the previous release, The Honorable, while enhancing the packaging to reflect the uniqueness of the whiskey inside. A specially designed box encases the premium bottle, offering consumers a meaningful experience as they explore the layered narrative of Saints & Scholars. (photo credit: Brandon Cummins)

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