Founded in 2013 by Claire Foss, Waterfall specializes in leveraging PR and strategic communications to address business challenges for creative firms. Claire’s early career in journalism focusing on marketing and advertising paved the way for her transition to PR in 2008, bringing invaluable expertise to Waterfall's operations. The agency excels in aiding clients to acquire new business, recruit top talent, expand, and enhance their market presence. Having supported companies from startups of two employees to large-scale entities exceeding 300 staff, Waterfall has successfully generated over £1 million in annual business through targeted media coverage. Collaborating with diverse clients including rapidly growing startups and major network agencies within WPP, Waterfall tailors strategic approaches by enlisting expert freelancers as needed, ensuring impactful outcomes and sustained growth.