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W5, Inc.

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Overview

$25,000+

Min Project Size

10 - 49

Employees

2002

Year Founded

ABOUT W5, INC.

Boutique Custom Marketing Research Firm in NC

W5 is a standalone marketing research company that provides insights enabling our clients to make informed decisions for their business growth. We offer a variety of solutions, from in-depth qualitative research that explores cultural contexts to comprehensive quantitative methods and advanced analytics, all designed to facilitate the adoption, execution, and dissemination of research results.
LANGUAGES SPOKEN
English
HIGHLIGHTS

$25,000+

Min Project Size

10 - 49

Employees

2002

Year Founded

Services
Focus
Industries
Clients
Services Provided
100% Market Research & Competitive Intelligence
60% Qualitative Research Services
40% Research Services

About the Team

OUR STORY
At W5, we merge creativity with analytical expertise to unlock the art within market research. Our diverse team—comprising statisticians, designers, anthropologists, and journalists—is united by a shared curiosity to deeply understand people, products, and brands. Founded on entrepreneurial spirit, we proudly maintain our independence, enabling agility and adaptability to meet the evolving business needs of our clients, ranging from startups to Fortune 100 companies and advertising agencies. This autonomy ensures authenticity in our insights. Passionate about delivering compelling qualitative and quantitative research, we prioritize storytelling, strategic thinking, and client collaboration. Always seeking innovative minds, W5 continually pushes boundaries to provide meaningful market insights, regularly sharing knowledge through our engaging newsletter, The W5 Wrap Up.

Projects & Clients

Project Size & Rate
Minimum Project Size

$25,000+

Locations

Headquarters

3211 Shannon Road Suite 610

Durham, North Carolina, United States 27707
Headquarters

3211 Shannon Road United States 27707

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