W5, Inc.
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Overview
$25,000+
Min Project Size
10 - 49
Employees
2002
Year Founded
ABOUT W5, INC.
Boutique Custom Marketing Research Firm in NC
W5 is a standalone marketing research company that provides insights enabling our clients to make informed decisions for their business growth. We offer a variety of solutions, from in-depth qualitative research that explores cultural contexts to comprehensive quantitative methods and advanced analytics, all designed to facilitate the adoption, execution, and dissemination of research results.
Languages Spoken
English
HIGHLIGHTS
$25,000+
Min Project Size
10 - 49
Employees
2002
Year Founded
Services
Focus
Industries
Clients
Services Provided
50% Market Research & Competitive Intelligence
30% Qualitative Research Services
20% Research Services
About the Team
OUR STORY
At W5, we merge creativity with analytical expertise to unlock the art within market research. Our diverse team—comprising statisticians, designers, anthropologists, and journalists—is united by a shared curiosity to deeply understand people, products, and brands. Founded on entrepreneurial spirit, we proudly maintain our independence, enabling agility and adaptability to meet the evolving business needs of our clients, ranging from startups to Fortune 100 companies and advertising agencies. This autonomy ensures authenticity in our insights. Passionate about delivering compelling qualitative and quantitative research, we prioritize storytelling, strategic thinking, and client collaboration. Always seeking innovative minds, W5 continually pushes boundaries to provide meaningful market insights, regularly sharing knowledge through our engaging newsletter, The W5 Wrap Up.
Projects & Clients
Project Size & Rate
Minimum Project Size
$25,000+
Locations
Headquarters
3211 Shannon Road Suite 610
Durham, North Carolina, United States 27707
Headquarters
3211 Shannon Road United States 27707