VOLTAGE

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2005

Year Founded

ABOUT VOLTAGE

Leading Search Marketing & Web Agency

VOLTAGE is a digital agency located in Kansas City, catering to clients throughout North America. The team at VOLTAGE specializes in search marketing (SEO & PPC) and website design and development, prioritizing client return on investment by emphasizing effective strategy formulation, planning, and execution.

Tech Stack

Amazon Application Development FrameworkAzure Platform.NETAJAXEmber.jsJavaJavaScriptObjective CPHPPythonSwift

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2005

Year Founded

Services

Focus

Industries

Clients

Services Provided

13% Pay Per Click

17% Search Engine Optimization (SEO)

3% Digital Strategy

33% Custom Web Application Development

7% Wireframing & Prototyping

20% Web App UI Design

7% Product UX Strategy

Portfolio

Optimizing gift purchases through SEO & Website

The Man Registry

Challenge The Man Registry was looking for a digital agency to enhance their outdated website and recover from the impacts of Google’s “Mobilegeddon” and “Panda” updates. The goal was to create a responsive template while reorganizing the site's information architecture to improve search engine visibility. Solution Voltage designed a new responsive site template that complied with the “Mobilegeddon” update and redirected low-quality, non-e-commerce pages to meet “Panda” standards. After ensuring compliance, Voltage streamlined the top navigation menu on all internal pages by removing sub-categories, consolidated similar product pages into a single dynamically generated page, and reduced duplicate product listings across different categories to optimize the Google Crawl Budget effectively. Results The updated site not only attracted more organic visitors after re-indexing but also led to increased engagement and higher purchase rates. Ultimately, this efforts resulted in nearly double the revenue compared to the same re-indexing period in the past.

SEO-driven site expansion

Dolby

Launched by Dolby Laboratories, a worldwide leader in audio and video processing solutions, Dolby.io is an API platform aimed at improving media and communication capabilities. It allows developers, content creators, and businesses to enhance their interactions and content, ensuring top-notch communication, collaboration, and audiovisual experiences within their applications and services. Initially, search engine optimization was not a key focus of Dolby.io's strategy when the website went live. It heavily depended on the strong global branding of Dolby Laboratories to attract organic search traffic, which primarily stemmed from branded queries. As the company's services grew throughout 2021, Voltage had the chance to assist in expanding the website with an SEO-driven strategy. To achieve this, Voltage conducted comprehensive research on keywords, entities, competitors, and search engine results pages to shape a content strategy aimed at Dolby.io’s specific target audience. This information informed updates to on-page elements such as metatags, headers, anchor text, and alt tags, as well as the body text on evergreen pages. Additionally, Voltage utilized Dolby.io’s extensive range of developer documentation and blog content to enhance the site’s internal linking, which helped search engines better understand page context and improved user navigation. As a result, Voltage received a silver award in the Organic Search Engine Marketing category at the 2022 AMBIT Awards. With content optimized for its niche audience, Dolby.io became less dependent on its parent company's brand recognition, achieving a 25% increase in clicks from non-branded queries and a 48% rise in non-branded search impressions. Overall, organic search traffic nearly doubled, experiencing a growth of 96%. This surge in organic traffic contributed to a 76% boost in leads, which was the primary conversion goal for Dolby.io.

SEO campaign explodes with 333% increase in leads

Herzig Engineering

**Challenge**: Collaborating with a nationally licensed electrical engineering firm in Kansas City, MO, which has been dedicated since 2000 to enhancing electrical safety culture at client locations through measures like arc flash warning labels, training, electrical safety programs, lockout/tagout procedures, and various engineering services. Voltage aimed to boost its conversion rate through SEO. **Solution**: We enhanced the website content and improved its overall health by implementing on-page and technical optimizations. We conducted audits on content, competitors, and search engine results pages (SERPs) to uncover potential search queries from clients seeking services, then updated the content accordingly. Voltage's copywriting team refreshed the site’s content based on thorough keyword and search intent research. Additionally, we adhered to web design best practices to create new sections that optimized the conversion funnel. These practices included maintaining consistent brand colors, enhancing visual hierarchy to guide users toward calls to action (CTAs), making CTAs prominent and engaging, streamlining navigation, and ensuring readability and ADA compliance. Previously, all conversions were directed through the contact page; we utilized visitor tracking tools to analyze user behavior on the site and strategically added lead forms to each service page, minimizing user drop-off between service and contact forms. **Results**: Voltage's strategy had a profound effect on both aspects of the conversion funnel. The refreshed content significantly enhanced search visibility, yielding a remarkable 43% rise in organic traffic. This surge in qualified traffic resulted in a staggering 333% increase in leads generated, translating to a 95% boost in the conversion rate.

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