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Overview

$10,000+

Min Project Size

10 - 49

Employees

2017

Year Founded

ABOUT VNZO

Empowering B2B leaders in the business brandscape.

vnzo is a close-knit group of creative and analytical individuals located in Minneapolis, Minnesota. We are adaptable and utilize our shared experiences and technical skills to support brands and their creators.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$10,000+

Min Project Size

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

100% Brand Identity Design

55% Search Engine Optimization (SEO)

45% Content Marketing Strategy

100% Web App UI Design

Portfolio

Rejuvenating a world-class brand

Unknown

**THE CHALLENGE** How can you enhance the visibility of a company that offers a wide range of services across multiple markets? Group O approached us seeking innovative perspectives and ideas. Some of the main challenges we needed to address included: - Market saturation - Brand confusion - Limited marketing strategies **THE SOLUTION** During our strategy phase, we discovered that their ideal customers were actively searching for their services. We concluded that SEO and PPC would be the primary methods for generating leads, with social media playing a supplementary role in building brand awareness. **SEO** Within a year, we achieved: - A 17.2% increase in monthly traffic, attracting 23,690 new, highly relevant visitors to their site - Growth in their total number of first-page keywords from 18 to 35 **PPC** - 500,000 impressions per month - Click-through rate (CTR) on LinkedIn: 1% (compared to the average of 0.39%) - CTR on Google: 8.8% across 25 ad groups (average is 1.91%) - Conversion rate on LinkedIn: 6.3% (average is 6.1%) - Conversion rate on Google: 4.65% (average is 3.75%) **OUTCOME** With their target audience identified and marketing strategies refined, Group O is on a path toward a successful future.

Differentiating an industry leader

Unknown

**THE CHALLENGE** For over 30 years, Greiner Construction has established itself as a leader in commercial construction, recognized for its integrity, quality, and service. Unfortunately, their competitors also share these attributes, making it challenging for potential clients to choose the right contractor. Additionally, Greiner's brand identity was outdated and in need of revitalization. The team at Greiner was aware of this issue. **THE SOLUTION** To increase their market presence, it was essential to identify and articulate what differentiated Greiner from the rest. The firm's "Trends Presentations," educational approach, and focus on empowering employees all highlighted a common theme: Education. **SCOPE** Brand Strategy - In-Depth Interviews - Market Research - Brand Positioning - Brand Tribe Design - Brand Messaging - Activation Planning Brand Activation - Brand Identity Development - Website Design - Thought Leadership - Brand Tracking **RESULT** We aimed to reflect the brand’s new focus with a clean, bold, and approachable identity. The word "Construction" was removed from the logo to streamline branding across different platforms. The logo was modernized and simplified, with a strong emphasis on the introduction of Greiner Blue, evoking a sense of openness. The new messaging fostered a sense of community, shifting the focus away from the company itself. This new direction is illustrated by their 'In Practice' web series (produced by vnzo), which regularly informs the construction industry. **OUTCOME** Today, Greiner stands out as the only general contractor dedicated to building community through education.

Empowering specialists of specialty

Unknown

**CHALLENGE** Goliath Hydro-Vac is among the few companies offering hydro-vac services in the Twin Cities, which led to a lack of emphasis on branding and digital presence in the past. Consequently, Goliath struggled to stand out against its competitors in a tightly contested market for their services. It became clear that they required a strategy to effectively expand their outreach in a manageable way. **SOLUTION** Identifying the target audience was crucial. Through a combination of market research and interviews, we gained valuable insights into the key decision-makers in each region. This allowed us to pinpoint their ideal clients and understand what these clients were seeking, leading to the design and development of a brand new website filled with a comprehensive content library. Once the website was finished, we initiated efforts to raise awareness and drive traffic, focusing on an SEO strategy to enhance their existing local authority with Google and improve their ranking for relevant keywords in neighboring states. Our approach involved writing articles and creating backlinks to reputable local domain authorities, resulting in impressive outcomes. **RESULTS** - ROI: 442% - Monthly Organic Visitors: up by 1550 - First Page Keywords: 17 - Increased Organic Google Impressions: 720% - Lead Increase: 140% - Average Keyword Rank: 9. Overall, we have established Goliath as the leading provider of Hydro-Vac services across Minnesota, Wisconsin, the Dakotas, and Iowa.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

“

"vnzo delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Brand Identity Design

Search Engine Optimization (SEO)

Content Marketing Strategy

Web App UI Design

Locations

Headquarters

8500 Normandale Lake Blvd, #350

Bloomington, Minnesota, United States 55437

+19522528628

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