VisualFizz

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2016

Year Founded

ABOUT VISUALFIZZ

Fueling Growth for Established B2B Brands

Contact us directly at (773) 599-1829 to discuss how our leadership team can assist you. We specialize in transforming established B2B brands from being unnoticed to essential. Who are we? VisualFizz is a B2B marketing agency based in Chicago, dedicated to fostering growth for established brands with decades of history. Our customized web, branding, and search services are crafted to connect with your customers and drive measurable growth. Through our collaborative approach, we have enabled numerous industry-leading companies to modernize and scale effectively by utilizing our analytical, data-driven strategies. You can rely on our expertise to guide your brand through its digital marketing journey while you concentrate on your core strengths. What differentiates our team? Unlike other marketing agencies, we don't depend on entry-level staff to create vital marketing strategies. At VisualFizz, we pride ourselves on our experienced team, with each member averaging 10-15+ years in their respective fields. What is the experience like when working with VisualFizz? Our partnership is grounded in trust, active listening, and genuine care. We dedicate time to understand each client's unique requirements, ensuring a customized approach aligned with their business goals. Interested in more information? Reach out to us at Hello@VisualFizz.com. Want to view our case studies? Check them out here: https://visualfizz.com/case-studies/. Our clients include a wide range of industries, from construction and manufacturing to innovative technology and software companies. Our portfolio features collaborations with well-known brands, specialized industry leaders, and dynamic growth-stage companies focused on expansion. Contact us today via phone or email to chat with our founding team and work towards achieving your marketing objectives!

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2016

Year Founded

Services

Focus

Industries

Clients

Services Provided

27% Custom Web Application Development

7% E-Commerce Development

13% Search Engine Optimization (SEO)

5% Social Media Marketing

8% Pay Per Click

7% Digital Strategy

23% Brand Identity Design

10% Brand Refresh & Rebranding

About the Team

OUR STORY

Our Journey When you collaborate with a group of experts who have 10-20+ years of experience, you can trust that you'll notice a significant improvement. There will be less back-and-forth communication, reduced waste of time and money, and more approvals and success stories from both your team and your clients. Our team is committed to delivering exceptional work consistently, fostering client growth, and nurturing lasting relationships.

Portfolio

Web Design and Development for Construction Firm

Anning-Johnson (Anson)

VisualFizz collaborated with Anning-Johnson Company, a nationwide leader in specialty construction, to revamp an outdated digital presence into an exceptional, high-performance website. Despite its 80-year legacy in the industry, the client's previous website had a convoluted structure and lacked effective brand storytelling needed to attract top talent and generate significant leads. Acting as an extension of their small internal marketing team, VisualFizz created a visually appealing user interface and a user experience focused on growth. The project commenced with an in-depth discovery phase, where VisualFizz analyzed the customer journey and developed a detailed timeline to keep the project on track. This was followed by an extensive site planning phase aimed at simplifying the sitemap for more intuitive navigation. The team employed modern user experience and interface design for both mobile and desktop platforms, incorporating dynamic elements to enhance Anning-Johnson's reputation as an industry innovator. On the technical and strategic front, VisualFizz optimized the site layout and menu titles for SEO and crafted engaging new content for essential pages. Using a modular development approach, the team achieved significant efficiencies, allowing for a swift launch while remaining within budget. Development was conducted alongside design to maximize resources, followed by thorough quality assurance testing to ensure that all images and text complied with the strict safety standards of the construction industry. The final product equipped Anning-Johnson with a user-friendly Content Management System (CMS) for easy internal updates and a solid launch strategy that encompassed extensive training and continued technical support. The end result is a state-of-the-art platform that effectively combines lead generation with genuine brand storytelling, laying a strong foundation for the company's future digital expansion.

Website Development for Chicago manufacturing Firm

Frain

VisualFizz led a thorough digital transformation for Frain Industries, a prominent supplier of manufacturing and packaging equipment based in Chicago, catering to the North American market. With an extensive inventory of over 8,000 SKUs, Frain supplies vital machinery to the food and beverage, pharmaceutical, and cosmetic sectors. The main goal was to enhance Frain's digital ecosystem to reflect its competitive edge: the ability to provide rental, plug-and-play machinery within 48 hours. The initiative aimed to address issues related to a outdated site architecture that suffered from duplicate product pages and scattered data. VisualFizz conducted an extensive data audit to merge thousands of overlapping listings, which greatly enhanced crawl efficiency and site speed. By removing redundant entries, the team eliminated keyword cannibalization, ensuring that users searching for specific packaging lines and turnkey fillers land on the correct, authoritative page. To safeguard Frain’s established SEO value, VisualFizz introduced a sophisticated hierarchical URL structure, preserving legacy backlinks and domain authority while avoiding 404 errors during the migration of over 8,000 products. This technical SEO groundwork guarantees that the site remains a leading resource for industrial equipment rentals and production capacity inquiries in the U.S. and Canada. The user interface was revamped, replacing dense text layouts with user-friendly category hubs, allowing procurement teams to navigate the extensive catalog effortlessly while highlighting Frain's key selling points: speed and flexibility. By framing the messaging around "activating production capacity" instead of mere purchasing, VisualFizz positioned Frain as a strategic ally for manufacturers in need of rapid scaling. The outcome is a launch-ready, scalable platform that merges technical SEO excellence with a conversion-driven storefront.

Full-Service & Lead Gen for Construction Company

Rose Paving

VisualFizz transformed Rose Paving's fragmented digital presence into a powerful growth engine over a five-year partnership as their agency of record. As a leading industrial paving contractor with over 50 years of experience, Rose Paving sought to modernize its online presence and expand national demand across 16 strategic business units. VisualFizz provided a comprehensive range of digital services to improve brand visibility and increase conversions for enterprise clients. The engagement began with a thorough revamping of a chaotic Google Ads account and a multi-site web structure. VisualFizz created an optimized account architecture featuring single-keyword ad groups and launched targeted landing pages. As a result, lead growth has consistently surpassed ad spending since 2019, with a 193% increase in conversion rates in 2021 and a 56% reduction in cost per conversion in 2020. In 2022, a national PPC campaign was initiated to attract multi-location enterprise clients, generating over 109 leads during the initial launch phase and achieving a conversion rate above 3%. SEO and content strategies were tailored to focus on local intent and technical performance. VisualFizz revamped underperforming blog content, resulting in a 164.67% rise in blog pageviews. By rewriting location landing pages and implementing LocalBusiness schema, the team achieved a 46.36% increase in landing page visits and a 44.03% rise in conversion events, such as form submissions and quote requests. Additionally, VisualFizz managed comprehensive social media and email marketing programs. Social media efforts led to a 152% growth in net audience and a 159.4% rise in post link clicks. Email migrations to Dynamics 365 resulted in a 79% increase in average click-through rates across locations in 2024. This repeatable marketing framework enabled Rose Paving to seamlessly integrate new acquisitions and enter new markets with ready-to-convert visibility from day one.

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