VDInnovation

**BACKGROUND** Provide an overview of your company and your role within it. I previously served as the president of CHIEF Supply, which distributes first responder gear, and Lydia’s Uniforms, a supplier of medical scrubs. **OPPORTUNITY / CHALLENGE** What challenge were you trying to overcome with VDInnovation? We were investing significantly in digital marketing but weren't seeing favorable returns. We needed expertise to enhance our marketing effectiveness. **SOLUTION** What was their scope of involvement? VDInnovation initially assessed our expenditures and revenue to determine our performance across various platforms, including Facebook and Google. They assisted in redistributing and reallocating our budget to the most lucrative platforms. Additionally, they capped our digital marketing spending to ensure we maintained a break-even point even if we didn't generate revenue. VDInnovation also tailored specific programs for each product category we offered. **Team Composition** Our primary contact was Vanina, the Digital Transformation Officer. **How did you find VDInnovation?** We posted a few listings, and they responded. After interviewing several agencies, VDInnovation stood out as the best choice. **What was your investment with them?** We invested roughly $200,000 to $300,000. **What is the current status of this engagement?** The collaboration lasted from September 2017 to January 2019. **RESULTS & FEEDBACK** What outcomes can you share that illustrate the impact of the collaboration? Thanks to VDInnovation, we became more efficient in our marketing efforts, saving approximately $50,000 to $75,000 by discontinuing unprofitable campaigns. This led to a significant increase in our earnings compared to our expenditures. **How did VDInnovation perform in terms of project management?** We appreciated their organized approach; VDInnovation excelled in this aspect and maintained clear communication. Most meetings were in person, supplemented by email and phone discussions. **What impressed you most about them?** Their team exceeded our expectations and provided more value than we anticipated. They demonstrated a deep understanding of digital marketing and business economics, overall performing exceptionally well. **Are there any areas for improvement?** To be honest, I have no critical feedback about the team. **Advice for potential customers?** Engage with them considering both business economics and digital marketing aspects.