VDC Research
For VDC Research
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Overview
50 - 249
Employees
1971
Year Founded
ABOUT VDC RESEARCH
Insights for the Connected World
VDC Research is a premier expert on the interconnected landscape and the business prospects it offers to technology providers and their clients. We deliver highly dependable market data and expert analysis that empower clients to confidently navigate significant decisions regarding products, markets, channels, and partnerships. The organization is structured into four specialized practices, each covering distinct areas such as automatic identification and data collection, IoT and embedded technology, among others.
Languages Spoken
English
HIGHLIGHTS
50 - 249
Employees
1971
Year Founded
Services
Focus
Industries
Clients
Services Provided
40% Business Plan Development
60% Market Research & Competitive Intelligence
About the Team
OUR STORY
We specialize in empowering operational and industrial technology companies to scale confidently by collaborating closely with leadership to refine strategies, enhance positioning, and identify new revenue streams. Our expertise spans navigating fragmented markets by analyzing opportunities and risks, supporting growth through strategic acquisitions, and driving product-led initiatives tailored to technical and commercial needs. We also focus on value-based pricing, customer retention, sales performance enhancement, and optimizing channel strategies to extend market reach. Additionally, we craft thought leadership content to boost brand authority and demand. Real-world engagements, such as revitalizing a physical security leader’s market approach and defining value propositions for managed IoT connectivity, demonstrate our results-driven approach and commitment to turning ambition into measurable growth.
Locations
Headquarters
679 Worcester Road, Suite 2
Natick, Massachusetts, United States 01760