The Value Engineers

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Overview

$10,000+

Min Project Size

10 - 49

Employees

1985

Year Founded

ABOUT THE VALUE ENGINEERS

The Value Engineers, go further make it happen

STRATEGY - INNOVATION - DESIGN: We believe that a strong BRAND can provide significant commercial benefits. Our mission is to enhance the leading brands globally. As a worldwide brand strategy consultancy with more than 40 years of experience, we collaborate with some of the most successful and driven brands. Our focus is at the crossroads of brand identity, business objectives, and customer experiences, enabling organizations to make more informed decisions, act confidently, and achieve substantial commercial results.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

10 - 49

Employees

1985

Year Founded

Services

Focus

Industries

Clients

Services Provided

30% Go-to-Market Strategy

20% Business Model Design & Validation

35% Brand Identity Design

5% Packaging Design

10% Brand Refresh & Rebranding

About the Team

OUR STORY

Our company prioritizes brand identity, driven by a profound comprehension of both market categories and consumer behavior. We specialize in identifying authentic opportunities where your brand can genuinely thrive. Beyond creating strategic frameworks, we implement concrete plans, develop processes, and design prototypes to translate ideas into tangible outcomes. Committed to lasting impact, we assist in integrating these solutions within your organization to ensure enduring success and alignment with your brand's vision.

Portfolio

Opportunity sizing luxury target audience creation

TAG Heuer

No brand has fully dominated the sailing industry, and TAG Heuer's brand strengths allowed it to take advantage of this opportunity and engage with new audiences. We assisted TAG Heuer in gaining a comprehensive insight into the sailing landscape, covering aspects such as the potential size, value, and demographics of the target audience, the level of investment required, and recommendations for engaging activations. Following our collaboration, TAG Heuer revealed a significant global sailing partnership at the beginning of 2023.

Coca-Cola Hydration Innovation

Smartwater Coca-Cola

Coca-Cola's dominant market position and resources enabled it to tackle a significant issue: the hydration sector's need for genuine innovation. We assisted Coca-Cola's hydration team in fully grasping the potential for innovation. Over the course of an intensive four-week sprint, involving 75 participants and integrating both online and in-person workshops, we facilitated the transformation from initial ideas to viable concepts that could revolutionize their hydration approach.

Targeted Growth Strategy

Bulk

The direct-to-consumer health and nutrition industry lacked well-defined consumer segmentation models, but Bulk's direct connections with customers positioned them to harness untapped growth opportunities by gaining genuine insights into their varied consumer base. We assisted Bulk in building a thorough understanding of their growth potential, which included identifying unique customer segments based on their needs and behaviors, pinpointing future targets, and providing recommendations on marketing and product strategies for sustainable growth. This initiative, which involved expert interviews in health, nutrition, and sports, as well as qualitative and quantitative research across four key markets, resulted in a 30% year-on-year increase in sales by uncovering areas with real growth potential.

4 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"The Value Engineers delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Go-to-Market Strategy

Business Model Design & Validation

Brand Identity Design

Packaging Design

Brand Refresh & Rebranding

Industry Recognitions

Great Place to Work Nov 2023 -Nov 2024

View source

Great Place to Work Nov 2022 -Nov 2023

View source

Locations

Headquarters

440a 9th Street

San Francisco, California, United States 94103

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