VALANOR

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2024

Year Founded

ABOUT VALANOR

Built for Pressure. Delivered with Precision.

We are a specialized consulting firm designed to handle complex challenges. At AtValanor, we go beyond simply implementing code or models; we create data and AI systems that enable organizations to respond instantly, adapt swiftly, and operate with assurance. We provide clarity where others create confusion. Our primary goal is to tackle the most difficult issues, prioritizing scale, precision, and speed. Each project is led by experienced professionals, ensuring an active and results-driven approach.

Tech Stack

NextJSReactReact NativePythonTypescriptGo

Languages Spoken

EnglishGermanCroatianSerbian

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2024

Year Founded

Services

Focus

Industries

Clients

Services Provided

12% BI & Big Data Consulting & SI

15% Generative AI

7% CRM Consulting and SI

18% Business Intelligence (BI) Dashboard Development

15% Data Strategy Consulting

18% Search Engine Optimization (SEO)

15% Marketing Analytics & Reporting

About the Team

OUR STORY

Our Journey Valanor was established by Aleksandar Basara and Marko Šunjka as a collaborative effort, merging extensive engineering knowledge with cutting-edge analytics. Our goal is to simplify complexity using data, AI, and software that excel in demanding environments. We are committed to excellence in execution, accuracy, and trustworthiness — creating systems that provide tangible results in critical areas.

TEAM PHOTOS

Portfolio

Consolidated Marketing and Sales Insights

German Machinery Manufacturer

A prominent European machine manufacturer struggled with a fragmented view of its marketing and sales performance. Their data was scattered across public relations campaigns, digital advertisements, customer relationship management systems, and web analytics, leading to delays and inconsistencies. The goal was to consolidate marketing and sales data into a single reporting framework that would provide insights specific to different regions and facilitate quicker decision-making. They faced challenges due to multiple disconnected systems, a lack of data ownership, and manual reporting processes, which limited visibility and trust in the data. Valanor focused on ensuring reliability and scalability in their approach. They established accountability for data sources, utilized open-source tools, and designed a cloud-native infrastructure. The solution involved creating an automated pipeline using Airbyte and BigQuery, alongside Power BI dashboards customized for regional sales and marketing teams. As a result, the client transitioned from monthly to near real-time reporting, allowing for weekly evaluations of regional performance, which enhanced responsiveness and decreased redundant efforts. In conclusion, the centralized data enabled quicker and clearer insights and fostered better alignment among teams, supporting a more agile, data-driven growth strategy.

Restoring Accurate Tracking and ROAS for Retailer

Unknown

A small online retail business, investing around 10,000€ monthly in paid advertising, needed to address issues with broken tracking systems in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads, while also managing user consent effectively. Valanor was engaged to fix these tracking problems and enhance the return on ad spend (ROAS). **Objective**: Resolve misalignment in tracking systems and consent management to ensure accurate attribution and boost paid performance, particularly focusing on increasing ROAS. **Challenges**: The client's tracking setup was disjointed. GTM containers were incorrectly configured, essential events were not being triggered as they should, and consent processes were inadequate. Consequently, the business lacked clarity; attribution was inconsistent, and ad performance data was skewed. **Approach**: Valanor conducted a comprehensive audit of the client’s GTM configuration, mapping all event sources and destinations. The consent management through Cookiebot was assessed for both compliance and effectiveness. Valanor prioritized fixing issues within the WooCommerce layer and then reorganized crucial GTM triggers and tags to ensure seamless tracking. **Solution**: Valanor redesigned the GTM integration to accurately direct events to GA4 and Google Ads, implementing appropriate triggers and consent-compliant data layers. Full integration of Cookiebot was achieved to honor user consent. The accuracy and coverage of tracking were verified throughout the entire funnel. **Result**: ROAS surged from 80% to 190% after the implementation of clean tracking, which facilitated more precise targeting and attribution. Ad expenditures were optimized, and the marketing team regained trust in their data. **Conclusion**: Trustworthy tracking and effective consent management are essential for successful advertising, rather than mere compliance issues. By clarifying the client’s tracking systems, Valanor provided enhanced insights, improved decision-making, and greater returns.

Streamlined HubSpot Integration for INTERGAST

INTERGAST

INTERGAST, a consortium in the food industry, needed a CRM solution to consolidate leads and improve its marketing and sales efforts, especially during trade fairs. To address this, Valanor was engaged to design and implement a comprehensive HubSpot setup that aligned with INTERGAST’s workflows and objectives. **Objective**: Implement HubSpot Sales and Marketing Pro Hubs to create a unified source for lead management and enhance both marketing outreach and sales processes. **Challenges**: INTERGAST had little internal knowledge of HubSpot, which complicated the alignment of the platform’s features with their operational requirements. Without proper support, there was a risk of incorrectly configured pipelines, underutilized functions, and low user adoption. **Approach**: Valanor adopted a collaborative, hands-on strategy by gathering detailed requirements, aligning objectives with key stakeholders, and involving the client’s team in all phases of the project. This approach ensured not only effective technical delivery but also readiness and buy-in from the organization. **Solution**: HubSpot’s Sales and Marketing Pro Hubs were fully implemented and configured, incorporating contact lifecycle stages, automated workflows, email templates, and tools for trade fair support. Lead capture systems were integrated and thoroughly tested, while documentation and training were provided to the internal team. **Result**: INTERGAST now works from a centralized lead management system. Automation of manual tasks like follow-ups and segmentation has allowed the team to concentrate on engagement rather than administrative duties. The CRM now effectively supports both daily operations and event-focused campaigns. **Conclusion**: With a customized HubSpot setup that reflects INTERGAST’s practical use cases, the organization achieved a dependable system for managing leads and enhancing event-driven sales and marketing efforts. The emphasis on alignment and usability ensured immediate practicality rather than leaving the system unused.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"VALANOR delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

BI & Big Data Consulting & SI

Generative AI

CRM Consulting and SI

Business Intelligence (BI) Dashboard Development

Data Strategy Consulting

Search Engine Optimization (SEO)

Marketing Analytics & Reporting

Locations

Headquarters

14 Karlstraße

Reutlingen, Baden-Wurttemberg, Germany 72764

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