UpSpring

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Overview

$25,000+

Min Project Size

150+

Avg Hourly Rate

50 - 249

Employees

2009

Year Founded

ABOUT UPSPRING

Control the Conversation

UpSpring is a creative agency specializing in public relations and digital marketing that accelerates client growth. Its skilled teams design comprehensive campaigns aimed at enhancing the visibility of a variety of brands, including leading real estate and architecture firms, product manufacturers, home decor companies, venture-backed startups, and businesses in the hospitality and travel sectors. UpSpring is not just an agency; it serves as a collaborative partner, reshaping brand development to adapt to the ever-evolving market landscape. In 2024, PRovoke Media recognized the firm on its Fastest Movers list and named it a finalist in the North American Agencies of the Year awards. The agency has also received recognition on the Observer’s PR Power List and accolades in the Hermes Creative Awards and PR News’ Top Women Awards. For additional details, visit www.upspringpr.com.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

150+

Avg Hourly Rate

50 - 249

Employees

2009

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% Brand Identity Design

18% Marketing Collateral Design

22% Content Marketing Strategy

20% Social Media Marketing

7% Digital Strategy

About the Team

OUR STORY

At UpSpring, our greatest asset is our dedicated team, with a foundation built on fostering professional growth, positive culture, and enthusiasm for our projects. This commitment results in exceptional employee retention and strong client partnerships sustained four times longer than industry norms. As an award-winning group of creatives, strategists, marketers, and PR professionals, we bring expert resources to complement your in-house capabilities. We adopt a strategic, agile approach to accelerate brand growth through campaigns consistently meeting key performance indicators. Viewing clients as collaborators and innovators, UpSpring pledges to champion your story as brand architects and catalysts for success. More than an agency, we are a transformative force in marketing.

Portfolio

3877 | Web & PR Case Study

3877

As one of UpSpring’s longest-standing clients, we have had the privilege of collaborating with the leadership at //3877 to develop and revamp strategies that align with the company’s evolving market position. UpSpring has played a crucial role in supporting //3877's ambition to become a leading hospitality design and architecture firm known for its innovative work. Our approach is twofold: to increase local visibility for the firm's groundbreaking hotel and restaurant projects, and to enhance national brand recognition within the hospitality sector through expert-driven media placements. Additionally, UpSpring seeks opportunities to highlight the firm’s team, projects, and distinctive culture through national awards and speaking engagements. Today, //3877 has emerged as a significant multidisciplinary firm, continually growing with hospitality at its core. Some of its notable achievements include features in Design Milk, Forbes, Hospitality Design, Lonny, The Wall Street Journal, and Thrive Global.

Eaton Fine Art | Branding

Eaton Fine Art

Introducing Eaton Fine Art: Eaton Fine Art (EFA) is a distinguished art consultancy firm located in Austin, Texas, boasting over 30 years of experience in serving the hospitality industry. They excel in curating impressive art collections that enrich the guest experience and work closely with leading hoteliers, design firms, procurement companies, as well as prominent hotel brands and developers. EFA's notable clients include Marriott International, Four Seasons Hotels and Resorts, Hyatt Hotels Corporation, Hilton Hotels & Resorts, MGM Resorts, Rosewood Hotels & Resorts, among others. Since becoming a PR client of UpSpring in 2016, their collaboration with Terry Eaton, President and Chief Curator, has grown particularly when he aimed to unveil a new visual identity and website to commemorate over three decades of curating art collections for hotels globally. Transforming EFA’s vision into reality: The newly designed visual identity for Eaton Fine Art boldly reflects balance and simplicity. The acronym EFA has been integrated into a unified visual system that employs four shapes—ellipse, rectangle, semi-circle, and square grid—resulting in a dynamic logo that embodies the firm’s collaborative nature. UpSpring chose three primary colors as the core of the brand, symbolizing inclusivity and unity, while also conveying vibrancy, creativity, and sophistication. The rebranding process involved collaboration with a Feng Shui consultant, who ensured that the design elements foster positive energy. This partnership underscored the symbolic importance of the logo’s detailed features and optimized their arrangement to promote harmony.

Top Shelf Dog | Branding

Top Shelf Dog

Unleashing Excellence: Revamping Top Shelf Dog Food Top Shelf Dog is a rising supplier of high-quality fresh dog food, providing nutritious meals made from whole ingredients suitable for dogs of all breeds and ages. Their unique selling point? Fresh food that doesn’t need refrigeration. When Top Shelf Dog aimed to relaunch their premium pet food line and establish a bold new brand identity, they partnered with UpSpring. Our goal was to enhance their brand by emphasizing the improved benefits and ingredients, innovative packaging, and a fresh aesthetic. Through our Come-To-Market Strategy, we carried out a comprehensive audit of Top Shelf Dog, yielding valuable insights and strategic recommendations for social and paid media, public relations, email marketing, the Amazon marketplace, and their website. By interviewing former, current, and potential customers, along with industry experts, we gathered critical information that informed our messaging strategy. These conversations helped us identify key areas for conversion and ensure that Top Shelf Dog's brand resonated with its customers' essential needs. With a clear direction, we created a vibrant and engaging branding suite, developed a messaging strategy based on customer persona interviews, orchestrated a fun dog photo shoot, and redefined Top Shelf Dog's strategy to distinguish itself in a competitive landscape.

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