Untap Web is a specialized web design agency located in O'Fallon, Missouri, catering to small businesses throughout the Midwest. Established by Chris Melson, a transformation executive with over 20 years at LSEG and Thomson Reuters, the agency offers enterprise-level web technology to small businesses through a clear monthly subscription model. All websites are developed on Next.js — the same platform used by TikTok, Twitch, and The Washington Post — and are hosted on a global edge network to ensure optimal speed and performance, with each build aiming for a Google Lighthouse score of 95 or higher. Available services include custom web design, local SEO, AEO (Answer Engine Optimization), and management of Google Business Profiles. AEO optimizes website content so that AI tools like ChatGPT, Gemini, and Google AI Overviews can reference the business directly in their responses, a feature that many local agencies may not provide or fully understand. The subscription model creates a lasting alignment of interests: clients pay a consistent monthly fee without a hefty initial investment, and Untap Web measures its success solely by the growth of its clients. Their clientele includes home service providers, contractors, restaurants, and professional services throughout Missouri, Illinois, Indiana, Nebraska, and other areas in the Midwest.