Unsalted Innovations, LLC

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Overview

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

2 - 9

Employees

2023

Year Founded

ABOUT UNSALTED INNOVATIONS, LLC

Helping businesses show up in AI search

Unsalted Innovations is a digital marketing and AI visibility consulting firm located in Knoxville, Tennessee. Established by Brianna Sybesma, the company aims to enhance the online presence of small businesses in today's search landscapes. Focusing on website architecture, strategic content organization, and digital marketing frameworks, Unsalted Innovations assists businesses in effectively communicating with both users and AI-driven search platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. The firm collaborates with boutiques, real estate agents, service providers, and entrepreneurs to create websites and marketing strategies that emphasize clarity, credibility, and sustained visibility. Their offerings include website design, search visibility strategies, social media management, and e-commerce development. Unsalted Innovations is committed to ethical marketing and structured digital systems that ensure businesses stay relevant as search technologies advance.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

2 - 9

Employees

2023

Year Founded

Services

Focus

Industries

Clients

Services Provided

40% AI Strategy & Roadmap Consulting

60% Generative AI

40% Search Engine Optimization (SEO)

30% Content Marketing Strategy

20% Social Media Marketing

10% Digital Strategy

100% E-Commerce Development

About the Team

OUR STORY

Our Narrative Unsalted Innovations was established by Brianna Sybesma with the aim of assisting small businesses in effectively conveying their messages online while adapting to advancements in search technology. Located in Knoxville, Tennessee, the company specializes in website organization, clear content, and digital marketing strategies that ensure businesses are comprehensible to both audiences and current AI-driven search engines. The objective is to create lasting visibility through transparency, trust, and ethical marketing approaches.

TEAM PHOTOS

Portfolio

Website Design & AEO Optimization

Professional Photographers of East Tennessee

Unsalted Innovations collaborated with the Professional Photographers of East Tennessee (PPETN), a local organization that supports photographers in the East Tennessee region, to create a contemporary website aimed at enhancing member communication, education, and event promotion. The project centered on developing a well-structured website that effectively conveys the organization’s mission, membership options, and educational events for regional photographers. The design aimed to organize information for both current members and potential new members of the association. A significant aspect of the project involved applying Answer Engine Optimization (AEO) strategies, enabling the website to be more accessible to modern search technologies. This included organized page layouts, clear heading structures, and informational pages crafted to address common queries photographers might search for. The website now functions as a centralized digital platform for PPETN, simplifying the promotion of workshops, networking opportunities, and photography education across East Tennessee.

AEO Website, Blog Strategy & Social Media Growth

Brite Spot Cleaning

Unsalted Innovations collaborated with Brite Spot Cleaning, a residential cleaning service with multiple locations in Tennessee, to enhance the company's online presence and local visibility. The initiative included creating a new website designed to effectively convey services, service areas, and booking details for homeowners seeking professional cleaning assistance. To facilitate better online interpretation and referencing by search platforms, Answer Engine Optimization (AEO) strategies were integrated into the website structure. This involved creating organized service pages, establishing clear content hierarchies, and producing informational blog posts aimed at addressing common queries homeowners have when looking for cleaning services. Alongside the website development, Unsalted Innovations initiated an ongoing blog strategy and crafted social media content to foster trust among homeowners, showcase cleaning expertise, and support long-lasting visibility in search results. The outcome is a more robust digital foundation that enhances local search visibility and encourages consistent online engagement.

Shopify E-commerce Website & POS System Implementa

Ivy’s Gifts Boutique

Ivy’s Gifts Boutique is a cherished local retail store that has been a part of the community for over three decades. Before collaborating with Unsalted Innovations, the business relied solely on in-person sales, lacking an online shop or a structured digital presence. Unsalted Innovations modernized the boutique's operations by creating a comprehensive Shopify e-commerce website and upgrading the store from an outdated cash register system to a fully integrated Shopify POS platform. They organized, uploaded, and structured over 10,000 products within the Shopify inventory system to ensure accurate inventory management and smooth integration between online and in-store sales. Additionally, Unsalted Innovations established the boutique’s social media presence and optimized a Google Business Profile to enhance local visibility and help customers find the store online. The project wrapped up with employee training on the new POS system and backend inventory management, enabling the team to effectively run the platform and handle daily retail activities.

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$25 - $49/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$25 - $49/hr

Cost Rating

N/A

What Clients Have Said

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"Unsalted Innovations, LLC delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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AI Strategy & Roadmap Consulting

Generative AI

Search Engine Optimization (SEO)

Content Marketing Strategy

Social Media Marketing

Digital Strategy

E-Commerce Development

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