Unmade is an agency focused on optimizing conversion rates for high-end direct-to-consumer brands in the Fashion, Beauty, Wellness, and Luxury sectors. Our unique Design Conversion Equilibrium™ approach merges structured A/B testing with the preservation of brand integrity, addressing the dilemma of balancing aesthetic appeal with business success. Since our establishment in 2020, we have enhanced Shopify experiences for more than 200 premium brands, generating an excess of $300 million in extra revenue while upholding refined brand positioning.