AOC: From a no-name to a leading global brand
**Initial Situation:** Unlike in China, where AOC monitors were well-regarded, the brand owned by TPV, the world’s largest display manufacturer, was largely unfamiliar in Europe in 2008.
**Task:** In 2009, our goal was to establish AOC as a recognized brand in Europe.
**Implementation/Results:** We began by defining a premium brand identity, creating a new corporate identity and design, and developing a visual launch strategy. This also included designing the first websites and producing advertising campaigns and point-of-sale materials. We prioritized public relations, product testing, and achieving awards. Our collaborative efforts resulted in a significant presence in trade, specialist, and consumer media. In 2010, we executed several comprehensive online and offline communication campaigns in ten languages, including PR, print and online ads, websites, point-of-sale materials, and newsletters, which spanned over a year. During this period, we managed all communication efforts in Europe with a coordinated international team in Berlin and a staff member in Paris, ensuring comprehensive media monitoring across Europe, including competitors. Today, AOC ranks among the leading monitor brands globally and has, at times, been the top brand in the gaming sector. Numerous other agency partners have played a role in this success. Currently, we are in our fifteenth year managing product and corporate PR in DACH, the UK, Turkey, Hungary, and the Baltic States, and as the central hub agency for AOC, we oversee collaboration with fourteen other partner agencies across Europe.
