_and unicorns

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2022

Year Founded

ABOUT _AND UNICORNS

We make branding simple. We collaborate

We are committed to supporting your business needs. Whether it's helping your customers differentiate your brand or ensuring your communication is consistent to boost loyalty, our strategy-focused approach allows us to collaborate closely with you in creating branding solutions that truly reflect your brand's distinct identity. Our main aim is to guide you towards success. **OUR VISION** To simplify the branding process while maintaining its enchantment; to ensure that branding and business operate seamlessly together; to devise strategies that stand out. **OUR MISSION** We will realize our vision by crafting unique, intelligent, and aesthetically pleasing brands for startups and established businesses, while also enhancing and refining existing brands.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2022

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Brand Identity Design

15% Logo Design

10% Brand Guidelines Development

30% Product UX Strategy

20% UX Research & Usability Testing

Portfolio

Visual Identity. Kaunas University of Technology

Kaunas University of Technology

SITUATION Kaunas University of Technology (KTU) stands as the leading technological higher education institution in our country, tracing its roots back to the University of Lithuania founded in 1922. For the past century, KTU has been a hub for developing new knowledge and solutions in its laboratories, spawning enterprises through its start-up incubator, and employing modern teaching methods that encourage students to explore their capabilities and talents. A primary challenge for KTU, one of Lithuania’s largest organizations with over 2000 employees, was to achieve cohesive visual communication. Prior to our involvement, KTU utilized a logo and coat of arms with only minimal logo guidelines and lacked a consistent visual identity. This resulted in the in-house design department—of which we became a part—creating various visual styles for different events and departments each year, leading to unnecessary work. Our objective was to establish a distinctive visual identity while incorporating the original logo designed by Džiugas Valančauskas. SOLUTION We conducted a workshop involving the rector, prorectors, and marketing department to develop a brand strategy, which served as the foundation for the visual identity. Given the organization's large size, we logically divided it into key components (university, faculties, PhD programs, and research) and devised slightly different styles tailored to the needs of each section while maintaining the logo and enhancing its versatility. The complete project can be viewed on our website: https://andunicorns.lt/projects/Visual-Identity-for-Kaunas-University-of-Technology.

Visual identity. Energy providers Kauno Energija

Kauno Energija

SITUATION "Kauno Energija" (KE) is an innovative company that provides centralized heating to the residents of Kaunas. Recently, they chose to undergo a rebranding. However, they faced an issue as they had engaged different companies for their logo, website, and icons, resulting in a lack of cohesive design system or visual identity. SOLUTION To address this, we organized a workshop to learn more about the company. This workshop served as a foundation for a brand strategy, which was subsequently developed by Šarūnas Bulota, the marketing director. During the workshop, we collected essential information to inform the visual identity. With KE prioritizing closer connections with clients, we designed a friendly, vibrant, and modern visual identity along with a flexible, easily implementable design system. You can view the complete project here: https://andunicorns.lt/projects/Visual-identity-for-energy-providers-Kauno-Energija

Branding. The Year of Lithuanian Universities 2022

Kaunas University of Technologies

In 2022, the Lithuanian Ministry of Education, Science and Sport proclaimed it The Year of Lithuanian Universities. To commemorate this and its associated events, a new visual identity was needed. Drawing on our previous work in developing the visual identity for Kaunas University of Technology (KTU), we confidently accepted this challenge, although coordinating with all higher education institutions in Lithuania was essential. To establish common ground among universities and identify the target audience, we held a workshop where we identified key unifying terms like students, alumni, light, history, and science. These keywords inspired the creation of a modern and dynamic logo, LUM2022, which stands for The Year of Lithuanian Universities 2022 in Lithuanian. The term "Lumos," meaning light in Latin, reflects the keyword light, while the versatile letter design symbolizes the pursuit of knowledge through education. The font selection contrasts with monochrome images, vibrant colors, and sharp graphics, appealing to both older and younger generations by marrying traditional and contemporary elements. We chose René Descartes' phrase "Cogito, ergo sum," which translates to "I think, therefore I am," as the tagline to highlight the significance of education. This user-friendly visual identity unifies all Lithuanian universities, resonates with diverse age groups, and seamlessly integrates into the communications surrounding LUM2022. For the full project details, visit: https://andunicorns.lt/projects/Branding-for-The-Year-of-Lithuanian-Universities-2022.

8 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"_and unicorns delivers quality projects within budget and timeline expectations based on verified client feedback."

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Brand Identity Design

Logo Design

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Product UX Strategy

UX Research & Usability Testing

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