RUKA HAIR
CGI Virtual Experience, E-Commerce Web Design & Development, Photography, Social Media, PPC RUKA is an innovative beauty brand that centers on the experiences of Black women in its products, brand identity, and philosophy. The founders of RUKA are committed to addressing the needs of a community that has long been overlooked in the beauty industry. From the beginning, they prioritized community feedback by establishing a co-creator community to gather insights on product testing and hair care lines. Our team was tasked with realizing RUKA’s vision through a CGI virtual product launch event, which features four distinct rooms designed to offer customers unique experiences. Additionally, our web team was engaged to create a customized e-commerce website using Shopify, complete with product integrations, video content, a brand ambassador portal, referral programs, and more. This project required a collaborative effort, as we aimed to create something unprecedented. We focused on taking input from the founders and the community they cultivated to ensure an authentic experience. Throughout the planning phase, our web development team and 3D designers worked in harmony to ensure that the brand's identity was reflected in both the launch event and the final website. The feedback has been overwhelmingly positive, with over 10,000 users visiting within the first week and sales starting on the very first day. The virtual experience also gained recognition from the globally respected news outlet, Forbes. Visit Website - rukahair.com Visit Virtual Experience - experience.rukahair.com Read Forbes Article - forbes.com/unbxd