Umang Dedhia, known professionally as Umadii, is a seasoned senior product designer based in Amsterdam. With over ten years of experience, Umang specializes in crafting user-centric designs that address real business challenges and foster impactful user experiences. Leveraging a blend of data-driven insights and intuition, Umang collaborates effectively with cross-functional teams to enhance user engagement and promote business growth. A graduate with a BFA in Communication Design from the University of Mumbai, Umang founded the design studio 'Umadii' in 2017, partnering with a diverse range of talents to support startups and organizations in achieving their objectives through thoughtful design. Beyond his professional pursuits, Umang enjoys creating unique illustrations, playing table tennis, and storytelling through photography.