Tea Brand Identity, Marketing & Packaging Design
Ijele Tea Brand Identity, Product Packaging, and Marketing Asset Design
Industry: Food and Beverage — (Health and Wellness Tea)
Client Goal: Develop a unified, nature-focused health identity for Ijele Tea that showcases its dedication to wellness and quality through unique packaging and marketing materials.
My Contribution: Directed the creation of the brand identity, packaging, and various marketing assets for both digital and print media.
Design Approach: Crafted a logo and visual identity using green and yellow hues to symbolize health and vitality. Designed packaging for six different tea varieties, along with related assets such as social media advertisements, billboards, and a trade show booth.
Challenges & Solutions: Merged the brand’s traditional heritage with a contemporary design to appeal to a wide audience, ensuring flexibility across digital and physical formats.
Key Visuals/Style Components:
- Color Scheme: Green and yellow for a vibrant, health-oriented vibe.
- Typography: Bold, friendly fonts for clarity and consistency in branding.
Outcome: Created a reliable and memorable brand identity that enhanced visibility and positioned Ijele Tea as a prominent player in the wellness market.
Tools Utilized: Adobe Illustrator, Photoshop, InDesign, WordPress, Elementor
Skills and Deliverables: Brand Identity Design, Packaging Design, Social Media Design, Advertising Design, Web Design