Ubiquitous

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Overview

$50,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2021

Year Founded

ABOUT UBIQUITOUS

Let's make your brand a household name.

Ubiquitous is a comprehensive influencer marketing agency located in the United States. We oversee influencer marketing campaigns from start to finish for brands, including strategy development, creator selection, negotiations, content creation, posting, performance tracking, and paid promotion. Our approach is a personalized, high-touch service, ensuring each client is supported by a team consisting of an influencer marketing strategist, an account manager, and a content production crew. We take care of every operational aspect so that brand teams can focus on other priorities. We implement influencer campaigns across all major social media platforms, such as TikTok, Instagram, YouTube, Facebook, and X (formerly Twitter). Ubiquitous collaborates with fast-growing startups, mid-sized companies, and large brands that aim to establish significant influencer programs. Our client roster includes names like Amazon, Lyft, GNC, Crocs, Disney, Starbucks, Spotify, among others. We are ideally suited for clients who are seeking a reliable agency partner rather than just a software solution or marketplace.

Languages Spoken

English

HIGHLIGHTS

$50,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2021

Year Founded

Services

Focus

Industries

Clients

Services Provided

43% Social Media Marketing

7% Other Digital Marketing

50% Brand Identity Design

About the Team

OUR STORY

Founded in 2021 by Jess Flack, Ubiquitous emerged from a need to simplify and excel in influencer marketing, particularly on platforms like TikTok, Instagram, and YouTube. Jess's initial hands-on experience negotiating with hundreds of influencers unveiled the opportunity for scalable, cost-effective brand partnerships, leading her to establish the agency. Today, Ubiquitous boasts a diverse team of social media experts, marketers, developers, and creators who collectively manage millions in ad spend, onboarding over 300 businesses and collaborating with 4,000 influencers. The company is committed to mutually beneficial strategies that empower brands and creators alike, fostering creativity, innovation, and customer obsession. Ubiquitous positions itself as a long-term partner, dedicated to seamless campaign execution and future-oriented growth while nurturing an energized, inclusive team culture.

Portfolio

Influencer Marketing for D2C Specialty Cereal

Magic Spoon

In partnership with Ubiquitous, Magic Spoon revamped its TikTok marketing strategy, achieving impressive results within just 30 days. By focusing on Millennials and Gen-Z users, the influencer campaign garnered an astonishing 10.8 million impressions, doubled engagement rates, and achieved a CPM of $2.30. Ubiquitous facilitated Magic Spoon's campaign from creator selection to the execution of an Integrated Video Campaign. The outcomes provided valuable insights: engaging packaging, product demonstration videos, and the involvement of mid-sized creators were key to high engagement. Following the campaign, Magic Spoon shifted its marketing strategy to concentrate on mid-sized influencers in the "mom," "vlogger," and "foodie" sectors. This revised strategy allows for a more organic integration of products into videos, optimizing advertising expenditure. As TikTok continues to grow rapidly, Magic Spoon sees influencer marketing as the best way to engage the expanding Millennial demographic. This collaboration not only fulfilled but exceeded the established KPIs, demonstrating that influencer marketing on TikTok is an effective means for brand growth in an evolving digital environment.

TikTok Ad Campaign for Creative Agency

Unknown

Ubiquitous assisted a creative agency in managing TikTok advertising campaigns. The team chose four influencers from a selection of 30 to produce content aimed at boosting the client's visibility and increasing website traffic.

Influencer Marketing for D2C Health and Wellness

Hers

Ubiquitous assisted Hers in transforming its online presence through a TikTok influencer campaign that achieved remarkable results within just 30 days. Although the campaign encountered challenges due to prescription regulations for skincare products and the delicate nature of promoting hair loss solutions, it managed to generate over 5 million impressions. The metrics revealed significant success, with the Hers Hair campaign totaling 1,453,900 impressions, a CPM of $11.01, and a 4.48% engagement rate, while the Hers Skin campaign amassed 3,414,400 impressions, a CPM of $5.13, and a 2.24% engagement rate. Together, both campaigns attracted over 11,000 users to the Hers website at a CPC of $0.62, which is 20% lower than the industry average. Spark Ads were particularly effective, yielding a $2 CPM for awareness campaigns and a $5 CPM for traffic campaigns. Qualitatively, the campaign highlighted the effectiveness of rephrasing messages, agile problem-solving, and utilizing the authenticity of influencers. The results positively impacted Hers' skincare line, which operates in a tightly regulated advertising environment, and even surpassed the performance of the hair care products. The campaign illustrated that well-crafted, informal TikToks, that resonate with the platform's culture, can significantly boost engagement and deliver substantial results. Hers, which was initially uncertain about overcoming challenges, now recognizes influencer marketing as a powerful strategy. By strategically pausing Spark Ads to concentrate on conversions, Hers is positioned to sustain its positive momentum, incorporating insights gained and building on the campaign's clear success.

2 more projects