Founded in 2013, Tzu & Co. is an independent boutique firm that offers digital strategy and marketing solutions without any bias toward specific services. With a global presence, the firm specializes in digital strategy, implementation, optimization, consulting, and training. They assist clients with strategic initiatives like business transformation and new product launches, as well as tactical objectives such as enhancing brand awareness, boosting engagement, converting customers, and increasing sales or profitability. Tzu & Co. focuses on aiding legacy organizations and institutions in assessing their current positions and making decisions for growth in a competitive landscape. They cater to high-growth, mid-sized, large, and international companies. Unlike conventional digital agencies or consulting firms, Tzu & Co. provides impartial strategic advice, as they are not tied to any design, development, or communication services. Since its inception, Tzu has managed over $50 million in projects globally, without earning commissions. They collaborate closely with clients and agency partners to address fundamental business challenges using digital technology, strategy, and execution. Their recommendations are based on tailored strategic roadmaps that take into account the unique data, culture, people, issues, and processes of each organization through the Tzu framework.