Love Deep Lab
The Challenge: Love Deep Lab, led by Dr. Stormy, specializes in coaching focused on intimacy. In today’s society, partners can easily drift apart or lose the bond they once had. To remedy this, Love Deep Lab offers coaching and workshops for individuals and couples aimed at reigniting or enhancing intimate moments in various areas of life. Towards the end of 2021, the team considered creating social media content, but every time they attempted to share something, it was removed for violating platform guidelines, often due to the sensitive nature of the topics. This made it challenging to provide valuable content. Our Approach: Like we did with other clients, such as Forty Three Bakery and OurDivorce, we identified TikTok as the best platform for growth. We devised a social media strategy that would navigate the nuances of TikTok’s community guidelines. Recognizing that Love Deep Lab's content may not be immediately relatable, we chose a distinctive username, Touchy Subjects, which reflected the themes we intended to explore. Our strategy aimed to develop content that was appropriate for a wide audience, including children, while also addressing real and relatable issues for adults facing intimacy challenges. After several weeks of experimentation, we found the right balance and began posting daily. Since January 2022, we’ve gained over 65,000 followers and nearly 1 million likes, reaching millions of views.