Medical Clinic Group Engagement
Central Health, which has been offering private medical and healthcare services in Hong Kong since 1990, employs over 70 staff across three clinics. Previously, each clinic operated under its own name and website, but the organization recognized the need for a cohesive identity. Our goal was to revamp the overall visual branding and sub-brands while merging the various websites into a single platform, facilitating easier access for patients to find doctors and clinics, and view available services at a glance.
We collaborated closely with the leadership team to enhance the brand identity and online user experience, ensuring it met the needs of all clinics and specialties. This involved multiple in-house workshops, as well as creating site structure documents and wireframes together. The resulting unified branding and established style guides allow for consistent and clear application of the identity in the future. The website now operates on a single domain, with its content and messaging easily manageable by the admin team via a customized backend. Additionally, we implemented top-tier hosting and maintenance for various web properties, incorporating tools for traffic analytics, downtime monitoring, security certificates, and backups to ensure secure and high-performing sites. As a result, the main website has seen a more than 50% increase in visits, and rankings for several key search terms have improved significantly.